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Who is listening on Facebook?

Reblogger Jeff Turner
Services for Real Estate Pros with RealSatisfied

I love it when people test things. 

In this case, Celeste tested my guess that perhaps 10% of your friends on Facebook were actually "listening" to anything you have to say. And, she did it in a way that helped her prove her own point. You gotta applaud that. :)

Original content by Happy Grasshopper

Recently, Jeff Turner wrote this blog post -- Your Facebook Friends Are Not Really Listening.

The blog post was a response to this tweet: @imranpoladi says his friends on #Facebook follow the “1-9-90%” trend… 1% comment, 9% Like, 90% are just listening

Turner went on to explain that while he liked the symmetry of the statement, he found it hard to believe that more than 10% of your Facebook friends even have the chance to be listening.  This is due to Facebook's throttling functions and the shear capacity that any of your friends have to actually pay attention to what everyone in their feed is saying.

Also ready to prove a point I posted this:

At the time of the post I had 311 Facebook friends.  10 people posted comments.


The next day I continued the test by sending this email:

SUBJECT: Who is listening on Facebook?

If you wouldn't mind answering- I'd really love to know! Thanks.
Yesterday on Facebook I posted this comment:
If you would like me to send you $100 please post here, even if you are just listening. Thank you.

Please choose the best answer below:

  • I didn't see it
  • I saw it but thought it was spam
  • I saw it but didn't want your $100 so I didn't respond
  • I saw it but knew you wouldn't send me $100 so I didn't respond
  • I responded - now send me my cash

Click Here to Answer


I sent the email 279 of my 311 friends.  81 were opened and 53 people responded.  Here are the results as reported by SurveyMonkey.com


How this breaks down:

The Facebook post yielded 10 online response, or 3%.  The survey showed that at least 25 of the 311 were indeed listening, or 8%.  If you add the 5  who actually responded on Facebook but were not accounted for in the survey the percentage rose to 10%.  (Jeff Turner's original guess.)

Now let's do the numbers on the email.  29% of the people opened it and 19% of people were willing to engage by responding to the survey.

What this means:

If you are looking to connect with your audience and encourage engagement the numbers are in.  Email is still very much alive and should still be a part of your marketing mix.

Happy Grasshopper offers a great solution to make
email marketing a part of your social media strategy. 

Start your FREE trial Today.


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Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

So tell us more about Happy Grasshopper...



Aug 24, 2011 04:27 PM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT

Jeff, In this market, you really need to try each of these tools to be visible and stay in contact with your dateabase.  I believe in face to face contact as a necessary tool, as well.

Sep 14, 2011 11:34 PM
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


As always great contant. We met in Napa at the CRS meeting there. Hope all else is going well. Did great my first featured post here on AR a couple of weeks ago. cvc

Nov 10, 2011 07:01 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jeff, I met Celeste at Michael Maher's conference - smart lady and we are using Happy Grasshoper and loving it!


Nov 17, 2011 12:26 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Wishing you and your entire family a wonderful Thanksgiving Day surrounded by family and friends!

Nov 24, 2011 12:55 AM
Kim & Kristine Halverson
Sotheby's & Knipe ERA - Bend, OR
Sisters, Realtors

Hi, you had great responses.  I like email more and more.  Texting for quick conversation, not marketing.  Kristine

Jan 22, 2012 03:14 PM
Ryan Pringle
Realtor, GRI, Keller Williams - Woodland Hills, CA

I have often wondered about these numbers so this is great to see it quantified. I suspected it was about 10% and I am glad to see I was about right on that. I have had good responses from my consistent email marketing

Feb 11, 2012 10:58 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

Apr 18, 2012 02:06 AM
James A. Browning
Browning Real Estate School/REO Institute - International, IT
MRE REOCertified(R) SSCertified

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Colorado; Spring is here in the Rocky Mountains

May 08, 2012 05:24 PM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

Interesting information.  The attention span of the internet user is pretty short due to the rate with which we consume massive amounts of content.  I like how Facebook now tells you what percent of your audience you've reached with each post.  They, unsurprisingly, match up to this claim.  

Jul 05, 2012 05:02 AM
Michele Connors
The Overton Group, LLC Pitt & Carteret County - Greenville, NC
Your Eastern North Carolina Realtor

Clever study... I agree the skimming that occurs when online with facebook is quite common and substance isnt what we're looking for when scrolling..for me I like the pics and articles passed around :-)

Email is key--tell us more about Happy Grasshopper..

Aug 21, 2012 02:36 AM
Chad and Sandy Neumann
Chad and Sandy Real Estate Group - Jacksonville, FL
Jacksonville Realtor (904-414-6200)

I agree and would like to add that email response

goes up much higher when you write

YOUR OWN messages.

(I've tried automated systems and drip campaigns...ashamed to say)

but nothing replaces the real and authentic YOU engaging your customers.


PS - If you don't know what to say, go learn! Get into your customers' mindset or take a course on writing autoresponders.


Feb 13, 2013 11:58 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info
Happy birthday, if you're listening.
Oct 28, 2013 03:22 AM
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Jeff, I just came across this post and I found it very interesting.  The fact that it generated those types of numbers quickly is impressive especially when you consider that most direct mail / postcards statistics report in the 1-3% range.

Oct 01, 2014 06:15 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Jeff Turner 
Hoping that the return of Bob Stewart and the re-energizing of AR bring you back as well.

Have a successful day -

Jul 05, 2015 01:12 PM
Roy Kelley
Retired - Gaithersburg, MD

I was looking for your current blogs. I hope all is going well for you.

Jun 19, 2016 10:26 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Congrats on hitting the Active Rain million point landmark!

Jun 22, 2016 06:27 PM
MichelleCherie Carr Crowe .Just Call. 408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Thank you for sharing these insights on social media here at AR.

Jan 14, 2020 01:20 PM
Manuel Angeles
Integrous Real Estate Capital - Los Angeles, CA
Real Estate Investment Finance, Acquisitions

Great post! Thank you for sharing this.. very interesting ☺


- Manuel Angeles

Nov 28, 2020 06:35 PM
Roy Kelley
Retired - Gaithersburg, MD

I was looking for your current posts.

Have an outstanding summer.

Aug 02, 2023 04:25 AM