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Let's Play Tag - You're It

By Jenny Kotulak

Real Estate Agent with RE/MAX Real Estate Centre Inc., Brokerage

August 18, 2011 03:18 PM

Do you use a tagline for your business? Is it part of your branding or do you change it up every so often when the mood strikes? Is it catchy, humorous, clever? Is it truthful?

Are you an expert, a specialist, number 1? I know lots of you are. Do you have the facts to back up your statements? Be careful if you don't or you may be taken to task.

I was leafing through a local real estate magazine today, and made note of different REALTORS® taglines.

Here are a few that I came across:

The First Name In Real Estate

Making Real Estate Easy

Moving You Home

Experience the "Difference" Of Real Estate

Bringing Home Results

Exceptional Service Guaranteed

Experience.Integrity.Results

Service - Above And Beyond Your Expectations

Moving You Forward

Bringinig People And Homes Together

Your Real Estate Consultant For Life

Passionate About Your Home

A Caring Combination

Your Community Expert

Your #1 Choice For Real Estate

What branding slogans have you used for your marketing? Do you feel they've been effective? I think most of us are always on the lookout for something new and fresh. Time to share your marketing secrets with us.

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Fred Strickroot

Fred Strickroot - HomeNet - Tampa Bay Area - 727-478-8997 - Trinity, FL

Tampa Bay Area Homes For Sale

Jenny, great tips. HomeNet's taglne is: Where real estate is an adventure, and YOU are the celebrity! Thanks.

Aug 18, 2011 03:20 PM

Joan Whitebook

BHG The Masiello Group - Nashua, NH

Consumer Focused Real Estate Services

This is a great question.. I think the tag lines can be an important part of branding.

Aug 18, 2011 03:31 PM

Margaret Rome Baltimore 410-530-2400

HomeRome Realty 410-530-2400 - Pikesville, MD

Sell Your Home With Margaret Rome

Sell Your Home With Margaret Rome, has been my tag line since 1990.

Margaret

Aug 18, 2011 03:41 PM

Jon Zolsky, Daytona Beach, FL

Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL

Buy Daytona condos for heavenly good prices

Jenny,

need to see what comes after I click submit. I think it somethhing like "Your Daytpna Beach Real Estate Connection"

I do not thhink there is any value in tag lines, but I might be wrong

Aug 18, 2011 04:09 PM

FN LN

Toronto, ON

Hi Jenny - In Ontario, it is illegal to use the word "specialist" in real estate advertising. It creates a problem for some of the real estate designations with "specialist" in the designation.

I also find that some taglines are used by too many agents to become meaningless.

Aug 19, 2011 12:53 AM

Tony & Darcy Cannon

Aubrey and Associates Realty - Layton, UT

The C Team

Jenny, I have been thinking of our tag lines, and I am not sure how effective they have been for us. We're the C Team with A+ results. That is our main tag line. This has been a great post in that it really has got me thinking about our primary tag line and if we have used it correctly or if it is even effective, thank you!

Aug 19, 2011 05:47 AM

Jenny Kotulak

RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON

Broker - Oakville Ontario Real Estate

Hi Fred, that's a very interesting tagline. I wonder how long it took someone to come up with it .

Hi Joan, I agree. And some agents use them extremely successfully.

Margaret, you have a great tagline. Hmmm, wonder what I can rhyme with Kotulak lol.

Hi Jon, I guess it would be hard to find out how much business a tagline brings. But I guess if it is something that becomes top of mind for customers then it is doing it's job.

Marc, you are right about the specialist word being outlawed. I think expert is a no no also isn't it?

Hi Tony, I think your tag line is really catchy. I would think it stands out in the crowd lol.

Aug 22, 2011 02:29 PM

Kathy Clulow

Uxbridge, ON

Trusted For Experience - Respected For Results

Jenny - I've been using "Find Your Dream Home ... Without Leaving Home" for years (when I first started using it there were few local agents who had web sites) now it seems a little passe

Aug 25, 2011 01:56 PM

Nick T Pappas

Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL

Madison & Huntsville Alabama Real Estate Resource

Jenny, I've thought about this, but really haven't found a tag line or come up with one that I like or doesn't sound too cliche.

Aug 30, 2011 12:08 PM

Let's Play Tag - You're It

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