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Video Book Review: Different - Escaping the Competitive Herd

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Different Back Cover

Every once in a while I find a business book that's actually readable - and inspiring.

Different Cover

"Different: Escaping the Competitive Herd" is one of these readable and inspiring books, and so I want to share it with you.  

Author Young Me Moon is a professor at Harvard Business School where she teaches in both the MBA program and a number of Executive Education programs.  Her simple writing style captivated me instantly.  I'm still inspired by her powerful message:

If you do things the same way everyone else does, why would you expect to do any better?  Be different, that makes all the difference!

Different Inside Flap

Let me just say this now: run, don't walk, get this book (find it used on Amazon) and read it!

Different Illustration

Here's my short and sweet video book review...

I hope I have entertained you with this short and sweet book review! 

What makes you "different" in your real estate market?

Let me know in the comments!