Every once in a while I find a business book that's actually readable - and inspiring.
"Different: Escaping the Competitive Herd" is one of these readable and inspiring books, and so I want to share it with you.
Author Young Me Moon is a professor at Harvard Business School where she teaches in both the MBA program and a number of Executive Education programs. Her simple writing style captivated me instantly. I'm still inspired by her powerful message:
If you do things the same way everyone else does, why would you expect to do any better? Be different, that makes all the difference!
Let me just say this now: run, don't walk, get this book (find it used on Amazon) and read it!
Here's my short and sweet video book review...
I hope I have entertained you with this short and sweet book review!
What makes you "different" in your real estate market?
Let me know in the comments!