After years of learning and studying SEO and years of working on buyer personas, niches and audience connections in the online world- it looks as though we may have discovered the secret sauce:) just kidding- there are no secrets, just applied actions.
What do agents in our coaching programs who get to the top of page one on google for their keyword phrases that sellers are actually looking up on the internet- have in common?
Besides the emails to us that their phones are ringing with sellers who need to list their homes for sale-
Like Petra Norris- see the amazing SERPS she has now. Just last week her screen shot looked like this:
when I blogged about her success- now today- look at this coveted Google placement and the "Royal Snippets" that Google has bestowed upon her site- this is called "site links" in SEO language:
Most people do not understand how much 'above the fold' SERPS matters in search and in buyer ( that means sellers too) behavior. This space given to Petra takes up over half of the 'above the fold' search results on page one on Google. But more than that, Google loves her website. They are giving her all these drop down, what we call, 'royal snippets' or 'site links' pushing everyone else down. That is just for one website. She has several websites and they are all taking spots on page one on google SERPS on this same page.
(I was signed into Google when I grabbed that screenshot but it is the same when I am signed out.)
Petra emailed me yesterday that she is getting so many calls from her SERPS that she no longer has time to do all the homework we give her to do each month to rise in her niches. Delegation is the key to staying on top.
Tni LeBlanc also applies what she learns from SEO To The Top and SEO Extreme and coaching. She emailed me that she is so busy with listings from sellers from her new website that she does not even have time to get her homework done. Tni landed an investor client who listed 6 properties with her from her site.
Look at her SERPS! SERPS is Search Engine Results Pages:
( The last site on the page is her brand new site not even a week old since completion- already on page one on Google along with her other site- and soon she will have the same royal snippets that Petra is getting. She has not been able to get all her content on her site either as her laptop was in the shop)
What do agents like Petra, Tni and others have in common?
- They all took SEO To The Top Webinar Series- a nine module extensive cours on beginning to intermeditate SEO,
- they all are in private coaching,
- they all had a keyword session with me where we empower them to do proper keyword research and to understand what their prospects are looking for,
- they are in group coaching,
- they are on nearly every free webinar that I teach for ActiveRain University, Realbird and
- the Google Update calls I offer for free to all our SEO students and clients.
- they follow the website rules for content and call to actions that have been tested,
- they blog on ActiveRain!
We are getting the same results for our real estate company in the many niches we are working to dominate in the markets where our agents are located and work in.
We have partnered with Dave Keys- an SEO consultant to activate the secret sauce faster and better. Every site that our clients are building and that we are working on with them, is on top of Google page one within hours of publishing! Not only that, these sites are getting Google pageranks of 2's and 3's within weeks! That means these sites are getting some great traffic and that is evident in the phones ringing!
Keep your phones ringing! Now, the hard part is to learn to delegate the tasks that you need to keep on doing so those seeds keep getting watered! Make sure to give me a call if you are an independent broker as we have some plans for the small independents that will give us the cutting edge over others in the next couple of years as Google keeps shifting.
It is time for us to do the happy dance with all the agents who have trusted us to help them get to the top of Google SERPS. We will share more as they climb the SERPS! Call me today at 561-753-0135 or email me at coachkaterina( at sign) gmail.com.