Agents Are Finding The Secret Sauce!

By
Services for Real Estate Pros with Get It Done For Me Virtual Services DRE# SL641317
After years of learning and studying SEO and years of working on buyer personas, niches and audience connections in the online world- it looks as though we may have discovered the secret sauce:) just kidding- there are no secrets, just applied actions. 

What do agents in our coaching programs who get to the top of page one on google for their keyword phrases that sellers are actually looking up on the internet- have in common? 

Besides the emails to us that their phones are ringing with sellers who need to list their homes for sale- 

Like Petra Norris- see the amazing SERPS  she has now. Just last week her screen shot looked like this:

seo blogging coach


when I blogged about her success- now today- look at this coveted Google placement and the "Royal Snippets" that Google has bestowed upon her site- this is called "site links" in SEO language: 

seo for real estate agents

Most people do not understand how much 'above the fold' SERPS matters in search and in buyer ( that means sellers too) behavior.  This space given to Petra takes up over half of the 'above the fold' search results on page one on Google. But more than that, Google loves her website. They are giving her all these drop down, what we call, 'royal snippets' or 'site links' pushing everyone else down. That is just for one website. She has several websites and they are all taking spots on page one on google SERPS on this same page. 

(I was signed into Google when I grabbed that screenshot but it is the same when I am signed out.) 

Petra emailed me yesterday that she is getting so many calls from her SERPS that she no longer has time to do all the homework we give her to do each month to rise in her niches. Delegation is the key to staying on top. 

Tni LeBlanc also applies what she learns from SEO To The Top and SEO Extreme and coaching. She emailed me that she is so busy with listings from sellers from her new website that she does not even have time to get her homework done. Tni landed an investor client who listed 6 properties with her from her site. 

Look at her SERPS! SERPS is Search Engine Results Pages: 

( The last site on the page is her brand new site not even a week old since completion- already on page one on Google along with her other site- and soon she will have the same royal snippets that Petra is getting. She has not been able to get all her content on her site either as her laptop was in the shop) 

Seo for agents
 

What do agents like Petra, Tni and others have in common?

  • They all took SEO To The Top Webinar Series- a nine module extensive cours on beginning to intermeditate SEO, 
  • they all are in private coaching, 
  • they all had a keyword session with me where we empower them to do proper keyword research and to understand what their prospects are looking for, 
  • they are in group coaching, 
  • they are on nearly every free webinar that I teach for ActiveRain University, Realbird and 
  • the Google Update calls I offer for free to all our SEO students and clients.
  • they follow the website rules for content and call to actions that have been tested, 
  • they blog on ActiveRain!
seo for agents

We are getting the same results for our real estate company in the many niches we are working to dominate in the markets where our agents are located and work in. 

We have partnered with Dave Keys- an SEO consultant to activate the secret sauce faster and better. Every site that our clients are building and that we are working on with them, is on top of Google page one within hours of publishing!  Not only that, these sites are getting Google pageranks of 2's and 3's within weeks! That means these sites are getting some great traffic and that is evident in the phones ringing! 

Keep your phones ringing! Now, the hard part is to learn to delegate the tasks that you need to keep on doing so those seeds keep getting watered! Make sure to give me a call if you are an independent broker as we have some plans for the small independents that will give us the cutting edge over others in the next couple of years as Google keeps shifting.  

It is time for us to do the happy dance with all the agents who have trusted us to help them get to the top of Google SERPS. We will share more as they climb the SERPS!  Call me today at 561-753-0135 or email me at coachkaterina( at sign) gmail.com. 


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Ambassador
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Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Katerina and Nestor:
SEO and your enthusiasm - what a winning combination!
I imagine you enjoy your students' success as much as they do!
Have a happy day -
Lynn

Aug 19, 2011 06:51 PM #1
Rainmaker
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Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

SEO is something I truly do not understand and this appears to be over my head.

Aug 19, 2011 07:05 PM #2
Rainer
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Laurie Clark CRB Angel Realty LLC Your Monument Realtor 719-502-6572
CRB-CCSS-ASD-HBS-RSD-Denver Short Sale Agents - Monument, CO
Angel Realty, LLC

The information you share and the help you give to your peers in the Realtor community is to be highly commended. It is rare to find integrity, skill and the desire to give back, all in one individual. Thanks for being such an incredible coach, Realtor and communicator.

Laurie Clark

Aug 19, 2011 07:31 PM #3
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Katerina, too much behind on my schedule for learming from your course - little(!) health issue has kept me away from being online for too long for almost 6 weeks now - and perhaps another 4 weeks...but will be back with bang once I recover. Thanks.

Aug 19, 2011 07:35 PM #4
Rainmaker
437,582
Hrisco & Associates
Hrisco & Associates - Roanoke, TX
Roanoke Homes for Sale - Roanoke Neighborhoods

Katerina, I am very much interested in taking your class and would like to talk to you outside of this forum or thread if possible.

Aug 19, 2011 08:11 PM #5
Rainmaker
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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Congrats.  Those are excellent results for you and your students.  I'm so happy for all of you.

Aug 19, 2011 11:54 PM #6
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Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

Katerina: I just saw some video about how the Internet is changing ten fold and the Internet we have now is not the Internet of the future. Supposedly, if I hung on till the end I would learn why and how to change what I do. I stopped watching after a few minutes, because I could not stand the redundancy. Do you know what that is all about? Does it impact SEO?

Aug 20, 2011 02:41 AM #7
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Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Well...you already know I'm a fan :)!  Someday I hope to have Petra's and Tni's results too!

Aug 20, 2011 02:49 AM #8
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Praful- I am SO sorry to hear about your illness! You should have let me know! I pray that you will regain your optimal health soon. I am thinking of you. Thank you so much for letting me know. The great part about the course is that you can go back over and over again. 

Aug 20, 2011 04:27 AM #9
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Melissa- This is a theory based on presumptive evidence that we believe ( who study google and SEO about 4 hours a day) to be the case. The internet as we know it today is not the same internet from the late 90's. We just get used to seeing something over and over and lose recollection of the evolving process of change. The internet is going to way different even 2 years from now. All our clients who are independent brokers are learning what they are going to have to do to be able to compete against some big name brands such as Realtor.com ( who is not your friend BTW) . 

Aug 20, 2011 04:30 AM #10
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Brenda- Do your homework. Do your homework, I think I can say that a hundred times:) I promise you - stay involved in our google update classes and keep going back over the modules and apply the steps you learn. You will be there too. 

Aug 20, 2011 04:32 AM #11
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Debbie- thank you! 

John- I will call you on Monday. 

Aug 20, 2011 04:33 AM #12
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Laurie- You are so sweet. I am glad that we have connected. Follow mine and Dave's advice . What we coach you to do has been tested and tested again. Remember Google does not give away their secrets or proprietary information. So we watch, test, watch, test.... Always do things the white hat way and you will be fine. Katerina 

Aug 20, 2011 04:35 AM #13
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Lynn- thank you! I have not seen you for a while. Good to see you! 

Tim- Hey, it was over my head in 2006 too! I put my mind to it, started to study and take SEo courses from 8 p.m. to about 2 or 3 or 4 a.m. every day of the year for over a year. I still spend about 2 hours a day testing and applying and testing again and being mentored by some SEO guys that have been in SEO since day one. We all start somewhere. Katerina 

Aug 20, 2011 04:37 AM #14
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Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Great tips Katerina for everyone to have high SERPS and get business.

Aug 20, 2011 05:15 AM #15
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Gary- Thanks a bunch Gary! Make it a fabulous weeekend! 

Aug 20, 2011 05:23 AM #16
Rainer
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Amy Robinson
London Pierce Real Estate - Scottsdale, AZ
Realtor, Scottsdale Arizona Homes For Sale

Hi!  I just became a rainmaker and your post is my first comment : )  Thanks for the great tips on SEO.  Do you do coaching or online classes for SEO can you direct me to someone reliable?  Thanks for all your knowledge I will go back in the archives and see what else I can find.

Aug 20, 2011 05:23 AM #17
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Amy- WOW! Thank you so much for this post being your first rainmaker comment. Congrats on being a RainMaker! I have a ton of tutorials for you on this blog. I also do coaching, private coaching and group coaching. I also have a video SEO course and live update classes. I am putting together a website with all of my free coaching videos and tutorials. You can also go to http://seoforagents.com for more information. You can always call me on my cell,  561-502-1577. I am a full time listing agent so I know what you are going through:) Katerina 

 

Aug 20, 2011 05:38 AM #18
Rainmaker
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Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Thank you so much Katerina for all the help & SEO advice...my KW still are ranking above the fold in RI and i just got another listing the other day due to it...practice makes near perfect here!!

Aug 20, 2011 10:01 AM #19
Rainmaker
810,257
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Katerina: 

You are amazing.  I need to take your classes.  Maybe in November or December when I hope to be able to take a breather.

Sep 16, 2011 04:42 PM #20
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