Is being a member of the National Association of Realtors, and having taken the Code of Ethics oath that makes a great Realtor? This question seems puzzling to me especially after hosting an open house yesterday. I spent a few hours reviewing the home and all the special features, upgrades, schools, proximity to stores and shopping that could potentially attract a buyer. I supply a list of actives, pendings and solds within the same area. As the host of the open house, it is my obligation to be the expert and to sell the house to it's' new rightful owner. After years of love and adoration of one family, the walls are seeking a new family to begin building a new set of memories.
However, we also meet new potential clients that are seeking a home and don't have a Realtor. This is actually my favorite spot to be in. Why you ask? It is so I can share with these new buyers my expertise and why they should choose me as their Realtor. It is my opportunity to share a little bit about myself in the quick 5 minutes we have together while asking them questions about themselves. This is where a mini-relationship is established. A peeked interest if you will, on the buyer's side to discover more about this Realtor standing beside them.
In my 5 minutes of fame, I try to pick up on what are their concerns for a home purchase and what locations best fit their needs. I try to quickly access the situation and present myself as the expert for their needs. I demonstrate that I am passionate about where I live. My goal is to relay to the new client that I have a wealth of information that they could tap into. I continuously keep myself educated on the area regarding schools, restaurants, activities, public transit, traffic issues, parks etc. My goal is to be the Realtor I would seek if I was buying a home.
After making every effort on Sunday to be the "Best Realtor" I could be with as much information as possible, I picked up a lead with name and phone numbers.... My efforts were rewarded until I heard the friend say, "Ask her to help you, she's pretty.....!" I guess we just never know what the features will be.
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