Open Houses do they work?
I was at a group the other day and we were talking about ways to improve our business. There were several ideas: calling, door knocking, mailing, email blasts, personal visits, and Open Houses. The open house idea was met with disapproval. I was surprised and another agent was too, she said that she had a lull in her business so she did some open houses, and her business picked up. I do open houses I have great success with them; I guess it depends on your mind set and how you prepare for open house.
Here is my mindset for open houses; I get to meet new people, buyers, sellers, and renters. Grow that data base. The house looks great for the open, smells good all the lights are on, easy for other agents to show. Yes, I encourage everyone to my open houses; I have had Buyers come without their agent. Now hold on…… my job, is to sell the home! My client is the home owner, so yes; I welcome buyers without their agent. We can’t be with our Buyers every second of every day. NO, I do not claim procuring cause; I was hired to sell the home.
Now to make an open house a success, do not for get to advertise in the MLS system, on the internet, Active rain is a great place to let people know you are having an open house. Get the word out and don’t forget your signs. The most important ingredient for a great open house is YOU, meet and greet the people with great zest, have fun and enjoy!
Do not be that agent that has been sleeping on the sofa, or has the ball game on so loud you can hear it when you get out of the car. If you are taking the time to do an open house then do it, get some business from it, be professional… my buyers make comments about the agent sleeping on the sofa… and yes they know!
I would love to hear how you get yourself set up for an open house. Do they work for you? Is there another twist that I should be using?
They do for me… I will keep doing open houses; maybe I will see you at the next one!
Lisa
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