Micro Staging = Micro Results!
Recently I was asked to do limited or micro staging on vacant properties. The owners goal was to " put a few things around to make the place look more homey." They wanted some artwork and accessories only.
I explained that only using accessories draws the viewer's eyes to the objects and they may miss the features of the house.
We compromised and I staged the homes with a few furniture pieces as well as accessories. The results made the houses look welcoming and liveable. They both sold quickly.
Here is a post from an expert stager in Portland, Oregon who goes into more detail on the differences between micro staging and effective staging.
Micro Staging = Micro Results
Wikipedia describes Micro as "a prefix of Greek origin that refers to an object as being smaller than scale of focus" (as in microchip, microphone, microscopic).
Recently, our Portland home staging company was selected to stage a charming 1904 bungalow that had been on the market for several months. Since it was a vacant house, the seller realized that staging it would make it much more appealing to potential buyers.
When I viewed the house the first time, the seller told me that they'd done some "micro staging" which you can see in the "before" photo below .... although it was a noble attempt, it lacked the "punch" that professional staging can bring to a property.
We staged this living room to highlight this room's best features for buyers:
- The fireplace is a wonderful focal point that instantly welcomes you when you enter
- The deep mantle and built-in shelves provide an accessible place for your family's treasures
- The hardwood floors are beautiful
- The original stained glass picture window is spectacular
- Using a wide-angle lens shows more of the home's stunning woodwork & architecture
- This room is much larger than the previous online listing photo indicated, with plenty of room for a seating arrangement, tables, etc.
Here is the "after" photo of this living room ...
The kitchen had a few items in the "before" online MLS photo, but didn't look very inviting ...
By adding some colorful items on the counter and taking a wide angle shot, there's new energy in the kitchen that says "this is a great place to entertain your family and friends"
The master bedroom was vacant, making it hard for buyers to see what furniture might fit there ...
Staging the bedroom showed that space was no problem! There's plenty of room for whatever you need.
Once this house was professionally staged & the new photos were put on the MLS, it sold in just 3 weeks!
Sellers ~ in today's challenging market, make sure that your property is staged to show buyers the very best your home has to offer. In a vacant home without furnishings, all that a buyer can see are 4 empty walls with no emotional impact. Flaws that are as small as paint smudges or dusty windowsills make a home much less attractive -- because there's nothing else to look at. Contact your local professional home stager and see how easy and cost-effective home staging can be!
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~ Staging and Photos by Room Solutions Staging LLC ~
Room Solutions Staging in Portland Oregon helps homeowners, Realtors, investors, banks and builders stage properties for maximum impact and faster market time. YTD through July of 2011, we've staged over $12 Million worth of Portland-area homes; the average Days on Market for our staged homes is just 24 days, compared to the Portland average of 150 days this year! Our home staging clients love our customer service and our competitive pricing! Our home staging services in the Portland OR metro area include consultations, staging for both vacant and lived-in homes, and interior redesign projects. For a free home staging proposal, contact us @ 503-246-1800.
Staging That Sells Portland Homes!
Portland home stager Maureen Bray of Room Solutions Staging was
a Featured Designer for HGTV's show "My First Place"
~ Licensed ~ Insured ~ Accredited ~ Certified ~
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~ content may not be reproduced without permission ~
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