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Why is real estate news always bad even when prices are rising?

Reblogger Sherri Berry
Real Estate Agent with Reliant Realty, Murfreesboro

The housing market in Murfreesboro TN is definitely showing signs of recovery!  Inventory has dropped and home buyers are buying!  If you are considering selling your Murfreesboro TN home or buying a larger home, then I encourage you to act now and take advantage of this market!  Home sellers who are moving UP will profit by selling now.  Despite the doom and gloom often project in the news, the real estate market is local.  If you would like to discuss listing your Murfreesboro TN home for sale or get a current market analysis of your home, please contact me or visit me online!

Original content by Bryan Robertson CA BRE #01191946

I'm a news junkie. However it seems, for whatever reason, that no matter what real estate news article I read the bias is ALMOST ALWAYS negative.  It's as if the reporters out there can't find a bright spot anywhere.  If I were a consumer, it would be really hard to justify buying or selling a home when, based on the news, it appears that prices all across the country continue to drop and there's no hope in sight.  Foreclosures subsiding?  No!  Short sales easier?  No!  Prices rising?  No, no, no!!!  But here's the thing - that's not true.  In many places foreclosures are subsiding, prices are rising, and short sales are easier.

We need a Crusade of Truth.  The truth is that in the San Francisco Bay Area (it's own little real estate world) and Silicon Valley in particular, we have many markets up this year.  Somes of these micro-markets are up substantially in both sales and prices.  So, why is it that when I read about real estate sales in the local paper or on the TV all I hear is "Silicon Valley prices continue to drop"?  The truth is obscured by the reporters who only focus on sensationalizing what's happening.  Plus, I think they all can't seem to be happy.  It's not in their blood.  Are you on board with my Crusade of Truth?  I hope so.  The recent contest on Activerain asked members to talk about the "Real Estate Recovery".  In those articles were plenty of signs that markets all over the country are actually doing fine.

There was a report by NAR that presented recent dip in July sales and prices but put it in perspective by showing that year-over-year sales and prices were up and that overall in 2011 these figures are up.  WOW!!  A news report that is actually, sort of, positive.  They put the short term, minor bad news into perspective and showed that, in fact, the real estate market is doing better.  Did that news get coverage from all the TV stations and other media outlets?  No.  It got drowned out by more bad news.

Here's what I propose we do with the media:

  • Find the bright spots in the local market
  • Call the reporter(s) who write for your local paper or TV news
  • Tell the reporters about the bright spots and back them up with facts (MLS data)
  • Make sure you get quoted

We have a million members in NAR and over 200,000 people here on Activerain.  It's time we got the truth out there.  The public needs to know about the bright spots.  If they do, the sentiment on buying and selling will change.  Consumers need something good to pull them out of the funk the media has put them in.  Let's do it!

 

 


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 Bryan Robertson, Broker Associate | T: 650.799.9951 | Email: bryan@serenogroup.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | Sereno Group - Los Altos branch | 369 S. San Antonio Road | Los Altos, CA 94022

 

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Comments(2)

David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Media LOVES the negative. The POW in your face shock methods. You can have 2M Pastors and churches doing great things for less fortunate ones and one goof goes out and does something very wrong and that gets all the attention. Coincidence? I think not even close to possible.

What value does "Housing looks to be making a slight comeback" have? And remember in its infancy, which we may be in if this holds, you are still seeing mixed numbers some good some bad and media really doesn't like that unless its political then its all... left steam ahead!

Aug 22, 2011 09:05 AM
Bryan Robertson
Los Altos, CA

Hi Sherri - Thanks for reblogging!  I actually called all my local TV stations and sent emails to reporters asking them to write an article or series that's positive.  Only one has gotten back with a "I like your idea and will be in touch."

Aug 22, 2011 03:23 PM