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Happily Married Online: Blog and Website

Services for Real Estate Pros with MorSystems.com

Real Estate professional's online strategies vary, but one rule remains constant: If you only offer a blog and/or social media websites, your online credibility suffers.  

Branding yourself as an individual is important, and offering valuable information to viewers helps, but the final step in gaining a true follower is directing visitors from your blog to your professional website, where there's valuable professional information they are searching for and web tools they want to use. 

Don't get me wrong, your blog, glimpses of your personal life, and pics of you with your family are important parts of the equation, but in the end, online searchers want to trust that you are THE true professional they should choose to handle one of their largest purchases of their lifetime. 

Let's say Vicky and Roy are first time home buyers. They are savvy online, so their first step is to Google for professionals in their area. They type in: "Sacramento Homes" start looking for their dream home and decide it's time to find their Real Estate professional or their loan officer. They will most likely type into their search engine "Sacramento Realtor" , "Sacramento mortgage company", well you get the picture. If you're lucky, they search your name and find your Facebook and ActiveRain. They feel like they've researched you pretty well, but where to go from here? Surely there's a professional website to go to and apply online, complete a form about what they're interested in, perhaps see today's interest rates, or see what homes you have listed...

Onto the best case scenario: They've found you online, visited your ActiveRain, read some of your blogs, saw some of your Facebook posts and photos of you at the lake with your family and oh what a cute dog that is~! They see that your blog and social sites link to your professional website, so they're directed there. The light bulb goes off. They feel confident that they've done their due diligence in researching you and deciding you are the one who can pull off the biggest purchase of their life. Boom! Phone call, email, application, whatever it is, they've decided together in their family room, it's you.

Marry your blog, social media and professional website together, link them up because the combination is much stronger than any one by itself. The combination is what gains you ultimate online credibility!

PS The more links TO your website, the better it will show up in searches.



Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

Does it matter what picture one uses on your website?


Should the picture be one of a professional nature?

Aug 22, 2011 04:39 PM
Ted J. Macy
Top Agents Atlanta Metro - Milton, GA

Thanks Shelly, you do have to work everything out together to maximize on the value of what you are doing.  We are just converting to a Wordpress Site to plug in our blogs.

Aug 22, 2011 04:45 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices


i actually had websites before AR, but then stopped maintaining them. And I also do not have any other Social media presence.

And not that  I can find myself on the  first page of Google for most of the keywords. And still 80-90% of my business come from those blogs.

Not that I am against a website, absolutely not, but for the last 2 years I am completely on AR blog.

The funny part is that I do not write a lot of real estate blogs.

Aug 22, 2011 04:47 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hi Shelly,


Great tips! You just gained a new subscriber! :)



Aug 22, 2011 04:50 PM
David Farrell
David V. Farrell Co. - Garden City, NY
Licensed NY State Real Estate Broker

Thanks so much for posting and congratulations.  I am very entertained by your post.  Thanks

Aug 22, 2011 04:52 PM
Shelly Whitworth
MorSystems.com - Carmel, CA

Erv ~ I'd suggest your main profile pic be your best professional one. Sprinkle in other personal ones, sure, or have a link to your social site saying "Click here to learn more about Erv". Thank-you!

Ted ~ Great to hear, but hopefully you'll still have your separate blog site so they can link to each other, it helps with search engines, and visitors like that feeling of researching you on multiple websites. 

Jon ~ That's great news, and AR is known for stellar google search rankings, but you never know what extra biz you would have coming in if you had a professional website too. If it's working for you, like I said everyone's strategy varies and you sound like you're content which is great!

Laura ~ Thank-you and all the best :)

David ~ I'm working on "Telling the Story" and I guess I'm getting better, thank-you for the compliment!!


Aug 22, 2011 05:02 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Shelly - I do not want to disappoint you, but it was not a compliment from David. He does not read blogs. He is here for the points. As one member called guys like him, his is a robo-rainer. He left a very similar comment on a blog, where the member described his wife narrowly avoiding death ina collision.

David also was very entertained. It would be funny, if it were not sad.

However, I read your blog, and it is really good.

Aug 22, 2011 07:29 PM
David Farrell
David V. Farrell Co. - Garden City, NY
Licensed NY State Real Estate Broker

Ouch - Jon - I think you might be mistaken. 

If, in this case, it's a generic 'thank you', it doesn't mean it's a robo comment.  In fact, I just noticed your comment only because I came back to click the 'SUGGEST' button today and to re-read the blog.  I have read the entire post and I liked enought to re-read it.  We are finishing our website and trying to see how best to integrate our work/blog/MLS&IDX, etc.

This has some priceless ideas.  So, thanks again Shelly - really.  I have flesh/blood/pulse/etc. 


Was my comment last night worthwhile, no.  It was simply and acknowledgement that I liked your post.  Arghh.




Aug 23, 2011 03:42 AM
Chuck Willman
Chuck Willman - Alpine, UT

Though some time has passed since this blog it's quite timely. ActiveRain now appears to rank post popularity by factoring non-AR social media.

Feb 13, 2015 03:06 AM