Admit it. You already think I'm creepy, right? I don't blame you.
I'm a married, thirty-something mother of two, building a new career as a WA loan officer, and the more I try to market to real estate agents, the more I feel like I'm verging on something dirty, if not outright illegal. Right now, I am blogging this in the middle of the night hoping that I've past all danger of my husband reading this as I write. If my husband was engaged in activity that made him feel like he should only do it after I go to bed, I would berate him for doing something sleazy. Obviously, he wanted to hide this scandulous activity because he consciously knows it's wrong...
Then what kind of marketing am I doing anyway?
I'm afraid to tell you- the SINCERE kind. When I market, I try in every possible way to hint that I want a deeper relationship with real estate agents, not just the bring-me-loans type. I am still new to the industry, and I don't think I could honestly tell you what the most successful marketing strategies were in the past. But I can tell you that I sincerely believe, that given the symbiotic relationship structure of agents and officers, a meaningful business relationship and commitment should be involved. Especially in this market.
Listen, you already know that the government just made a run on the industry, in an attempt to pinpoint their vengence on a particular responsible group. I actually timed my career jump just right, so that I could take advantage of the mass exodus from the mortgage industry. But in my brilliance, I managed to understimate the hard times imposed by the housing crisis. It's TOUGH in this industry now. I've heard it from the entire gamut. So more than ever, loan officers have to build relationships with realtors in order to do the best kind of business.
Originators can live off the crumbs of their various realtor relationships, or they can actively participate in their realtor's marketing and business building efforts to earn business. Loyalty in business relationships can absolutely make you and break you these days. No doubt. In tricky, dangerous times as these, loyal relationships can keep you afloat. So here I am, asking for sincere business relationships hookups in the middle of the night on the internet. Even just a decade ago, I didn't think middle age was like this...
What is it that you mysterious agents need in a loan officer? How do I get you to notice me, and think that I am special? I am feeling awkward and gawky like I am in middle school all over again. As I learn my technical skills, what can I do to make a positive difference in your business? And how do I ask you to start a relationship with me that involves time commitments, goal setting and accountability without putting a ring on anyones finger? I want these answers, in all truth.
I just have to learn to ask these delicate and personal questions without sounding like I'm on one knee.