When starting your social media venture there are many questions along the way. One question to ponder; is everyone doing social media the same way? The answer to that question is no. Every product, program, and profession should have its own unique strategy.
The most important piece is how to differentiate yourself from your competition. That is the first question that you should be able to answer for yourself, and your potential clients. What are your unique qualities, attributes, services & how can I add value to my potential clients and current clients by using social media?
Without a strategy for your social media campaign your message will not reach your audience properly.
Some of the first steps and questions I look at when creating social media campaigns are as follows:
1) Who is my target audience?
2) What are my social media goals (keep in mind social media is for education, engagement and building relationships, not sales)
3) Do I have tools to track my marketing efforts?
4) Are all social media platforms branded properly, so that I can be easily found across each site?
5) Do I have content that will create brand identity, education and engagement?
6) Are my social media goals realistic (remember quality trumps quantity)
Many clients ask me when creating their campaign “how will I know if I tweeted to much, or sent to many Facebook posts?” My answer is “always listen!” Social media is meant as a two way street, Listening, and speaking. If you are sending out to many messages your followers will let you know. Your audience is there to hear you, but also to be heard. As you dive into your social media endeavors your audience will get to know more about you as you will about them. For me social media brings back that extra value of customer service that so many companies having been lacking over the years.
Remember, everyone has their own meaning on how social media works for them, and their companies. What is your meaning of doing social media right? Well, that is a question that you have to ask yourself. What is my meaning of doing social media well? My answer, getting to be apart of my favorite companies day to day news, product releases, and receiving thoughtful answers to my questions and concerns.
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