Most real estate agents could teach a college course on personal branding. Your headshot says, “trust me.” Your business card says, “call me.” And your bio says, “you’d be crazy to go with anyone else.”
That’s why it surprises me to see so many real estate agents with email addresses that say, “forget me.”
I see a lot of jmcreynolds@somebigbroker.com (for example). That’s not bad. It’s credible. But your name certainly is not the part of that address that people remember. And you have to throw it away when you inevitably switch firms or go out on your own.
I can’t believe how often I see jmcreynolds @gmail.com or jim.mcreynolds@yahoo.com. Somehow that just 
doesn’t feel right when I’m selling a lakeshore property or a co-op on the Upper West Side.
At Hover, we have a solution that I think makes way more sense for most real estate agents. It’s a unique collection of email addresses based entirely on your first and last name. Like jim@mcreynolds.com. (We have a portfolio of over 42,000 surnames that we use as “shared domains” so we have email addresses that nobody else has.)
It’s more memorable, more professional and it’s the only email address you never need to change for the rest of your life.
Plus, you can get a better email address without changing how you manage your email. Just forward it to whatever Inbox you use now and send emails using your new address from anywhere you like. We have tutorials, videos and a great team that can help you get it set up however you want to use it, with your webmail (Gmail, Yahoo, Hotmail), Outlook, iPhone, whatever you want.
Check it out. Do a search to see whether an email address is available for your name.
Or send me an email at sean@hover.com. I am the Marketing Manager at Hover. I’m happy to walk you through the benefits, search with you for your options and even help you get it all set up.
Again, I don’t need to tell you how important it is to promote yourself. You guys practically invented the branded refrigerator magnet. I just think your email address might be a missed opportunity.
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