Do You HONK or MOO? Standing Out in the Crowd

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Do You Honk or Moo?

Are you standing out in the crowd?

Are YOU standing out in the crowd? And for the right reasons?


It's a crowded real estate world out there. There's lots of competition.

So are you one of the crowd or are you able to stand out?

Most of us no doubt want to stand out, and for the right reasons, not because we do a lousy job, are incompetent, provide crummy service or other negatives that make consumers to want to steer clear.

And with the market being what it is, and the not-so-stellar- rep our industry has, it may not be easy to stand out. Don't we often hear that REALTORS are all alike, or something to that effect?

While that's clearly NOT true, the point is that it CAN be hard to stand out in the crowd if you are like everyone else, and you probably have to step outside your comfort zone to do it, or perhaps do something other than the ordinary.

The sad thing is that given how much mediocrity we see, just doing your job reasonably well can make you stand out. But let me suggest some areas where you CAN stand out, should you choose to do so.


Services you provide to clients - provide something unique or special

Customer Service - make buyers and sellers Remember you for this; anticipate needs and questions, do what you say you are going to do; under-promise and over-deliver

Communication - poor communication is one of the biggest complaints consumers have about REALTORS, so make sure you communicate regularly and clearly

Create and Implement Systems that work

Marketing (on-line and in print) - just being here sets you apart from the crowd

Market and Area Knowledge

Continue to grow and learn through classes and webinars

USP - Unique Selling Proposition - what's yours?


So what IS your point of difference? And how ARE you standing out in the crowd. Care to share?


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Suzanne Gantner
Sky Realty, Central Texas Real Estate - Round Rock, TX

My marketing plan is like no other....

Aug 29, 2011 02:50 AM #1
Laura S. Baker
First Weber Inc - Lake Mills, WI
Realtor (920) 728-4118, First Weber Inc

Okay, it would have been easy to take the smart Aleck route and say I moo since I'm from WI, but I hear your cows in CA are much happier!  ;-).  But, I've never been about the easy route.  What sets me apart fromt he other stagers in my area, professionalism, knowledge base, SEO. menu of services, extensive list of trusted contractors & Realtors and other Real Estate professionals, but most importantly is customer service that can't be beat!

Aug 29, 2011 03:20 AM #2
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Wow, I had a comment all ready, and the same joke as Laura above, ditto ditto ditto!

Aug 29, 2011 03:29 AM #3
Deborah Byron Leffler BzyBee Real Estate Lady!
Keller Williams Realty Boise - Nampa, ID

I agree with what is written my area very few are blogging or use Social Media the way that i do!!!

Aug 29, 2011 03:41 AM #4
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Jeff, outstanding analogy! I just had to lean on that button! 

Mediocrity today is an epidemic and one we aren't paying attention to.  Love your list of suggestions on just how to break out of the crowd! 


Aug 29, 2011 05:09 AM #5
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Suzanne - well there you go. And do people know this?

Laura - that's a pretty good list. Moo!

Kristin - LOL

Deborah - That is one of the huge values to being here on AR.


Aug 29, 2011 05:15 AM #6
Patty Da Silva, Davie, Southwest Ranches Cooper City, Plantation, Weston, REALTOR
BROKER of Green Realty Properties® - 954-667-7253 - Davie, FL
Top Listing Broker

Jeff, there is so little real competition out there that is easy to stand out by just not being mediocre. Work hard, provide customer service, be knowledge and communicate with your clients.. Voila.

Great post.

Aug 29, 2011 05:32 AM #7
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I do Video .. I learned  from you Jeff  so how can I lose


Aug 29, 2011 05:52 AM #8
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Pamela - thanks a bunch. Hopefully it wll generate some ideas for those who are not yet standing out. And, it seems, we need to cotninue to tweak what we do and how as the market, and consumer behavior, changes.

Patty - sad to say that seems to be true. Just do a decent job and you stand out.

Hannah - what a nice compliment. And I bet you will stand out in YOUR area as a result.


Aug 29, 2011 06:43 AM #9
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff you are absolutely right, we need to stand out, but for all the right reasons that you mentioned, and not the ones that we hear about in the media.

Aug 29, 2011 08:19 AM #10
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff, A great summation and certainly one that we each need to verify point by point that we have mastered or have the knowledge and commitment to assign to someone that does. 

Aug 29, 2011 09:09 AM #11
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA


Whether we discover our USP or create one it works best when it is something we are passionate about.


Aug 29, 2011 10:10 AM #12
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

George - sadly there are some who do stick out for the wrong reasons...and we often know who they are. And they give us all a bad name.

William - well hopefully they will at least give some folks some things to ponder.

Steve - as you should be.


Aug 29, 2011 04:23 PM #13
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

In this day and age I think if you provide excellent customer service and are prompt about returning calls you are going to stand out.

Aug 29, 2011 05:16 PM #14
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

You know when I hear all the honking going on in the resl estate industry it just becomes 'noise'. I think thats true for most anyone who hears the honking as well. But a moo....well thats a sound that tells me theres something peaceful and good out there. So....I am mooing along quite nicely thank you and people are tuning in. Doesnt hurt that I have some awesome customer service that goes along with that moo. LOL. Great points Jeff and something we all need to stay aware of and on top of. Now....where did I put that cow bell??? :0)

Aug 30, 2011 03:40 AM #15
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Jeff - Communication is one of the biggest complaints I have about Realtors too.  I pride myself on my communication, which I know has set me apart from a lot of other agents in the area.

Aug 30, 2011 12:44 PM #16
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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