Home Buyers: Head vs. Heart

Real Estate Agent with Reece & Nichols

Recently, I helped a young couple purchase a home.  They told me they wanted a foreclosure so they could get the "instant equity" associated with a buying a distressed home.  They said they were not afraid of doing some work, and gutting the place if needed.  I showed them house after house, but couldn't find them anything they liked.  After a little digging, I found out they had always lived in newer homes.  But they had read that buying a fixer upper in an established neighborhood was the way to wealth.  I realized that their head was telling them one thing, and their heart another.  So, I started taking them to newer renovated homes and they fell in love instantly!  Find Homes in KC

Comments (6)

Stephen Proski
Real Estate Kailua Kona, Hawaii - Kailua-Kona, HI
Kailua Kona Homes For Sale

Rachel great post.  Listening to your clients and then showing them all their options is what makes real estate professionals.  Yes the consumers today are of the mindset the foreclosed homes are the best buys.  Now you have some happy clients doing what they wanted in their heart, not what someone else told them to do.

Aug 29, 2011 12:48 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Sounds like you're blessed with a real gift for pusuasion! Happy for you!




Aug 29, 2011 12:49 PM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Rachel -- Good job figuring out what they "really" wanted even though they were telling you something else! Keep it up!!

Aug 29, 2011 12:59 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease


Good job!  Clients believe they want one thing and really want something else.  It's like being a detective!

All the best, Michelle

Aug 29, 2011 12:59 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Rachel - It sounds like you used some excellent listening skills & got everyone what they wanted.... Happy clients & a paycheck!! :-)

Aug 29, 2011 02:15 PM
Ted J. Macy
Top Agents Atlanta Metro - Milton, GA

People don't usually stray far from their prior habits no matter what they say.  Every day is sure a learning day in our business.  Great Post.

Aug 29, 2011 04:45 PM