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Niching It... It is More Than The LongTail

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Real Estate Agent with The Gasset Group & Get It Done For Me Virtual Services 13253167-SA00

Niching it down, way down... you heard about the longtail keywords for blogging and what kind of accumulated traffic you can attract through a concerted effort to write content that is based on the keywords that you actually researched. longtail keywords for blogging

The post I just linked to above was written in 2008 and has 325 comments on it. Some of the specifics have changed since I wrote that post. Like for instance, in that post, I say it did not matter to us if we were in #1 spot on page one or not.  It does matter in 2011 and beyond. The results are in and the #1 spot on page one on the SERPS gets about 48% of the click throughs on page one. 


If this traffic that goes to your website turns into a visitor and that visitor connects with you on a human level- through a commonality of a passion for your niche-  it moves that person to pick up the phone and call you because they want to do business with you. 

When your phone rings... that equals = KaChing! 

There is more to the story than just the longtail:) 

Tonight at 7 p.m. - REMINDER- Group Coaching is at 7 p.m. Tuesday night, August 30th. Eastern Time. 

We are going to be going over the niches you are discovering because you know now that there are dozens upon dozens of highly focused niches that are very productive. 

Then we will develop our buyers personas and from their discover our ideal client. People do business with people they know, like and trust. 

It is not too late for you to get into group coaching with Coach Katerina. We are a great group of agents creating a dynamic synergy as we all work with the goal to improve our profits in our businesses and thereby empowering others to improve their lives. 

Go here to sign up for group coaching today. Remember our session is just hours away.  We have 6 more slots open right now. 

The group coaching sessions one and two are in your membership site area along with pdf files of those sessions. 

coach katerina real estate coaching
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In real estate we service Utah County, Salt Lake County, Wasatch County, Tooele County. This includes many towns and cities. Some of which are: Provo, Orem, Salt Lake City, Draper, Springville, Spanish Fork, Payson, Lehi, American Fork, Vineyard, Saratoga Springs, Eagle Mountain, Pleasant Grove, and more. 

Katerina Gasset is a real estate agent who is also a digital marketing strategist, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners. She is also the owner of Get It Done For Me Virtual Services. 

Katerina is a Certified AI Marketing Specialist. She can help you with ChatGPT, Content at Scale, Neuronwriter, prompting, and many other AI tools. 

She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.  

Text Katerina with your name + number to work with her:

 561-502-1577 

Comments(20)

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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

I will admit I was a bit skeptical but after seeing some of your stellar recommendations I am interested.

Do I have to be a member to sit in on this training tomorrow (later today)?

 

Aug 29, 2011 06:56 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Good for you Katerina.  I'm sure it will be a super productive call.

BTW, a couple of weeks ago, I went to google Ad words for some of my broader terms such as hardwood flooring.  This time, though, I sorted from lowest competition to highest.  This gave me several blog topics that I thought we relevant w/ low competition so I could get up there quickly and figured the customers that typed those in were good prospects.  I then "drafted" a list of 10-15 posts on here...meaning, I wrote the tile and then "blah blah blah" and saved it to drafts, so I wouldn't forget.

I think at this pt, I published 2 of them.  Lots of opportunity out there.

Aug 30, 2011 12:13 AM
Dawn Crawley
Dawn Crawley Realty - Pinehurst, NC
Find Pinehurst Homes

It is very important to be in the #1 spot for your keywords. It is harder for some words and using a more specific niche can give better results.

Aug 30, 2011 12:37 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Long tail keywords are some of our favorite type of blogs to write as getting specific with a topic can come easily when you are passionate about what you are writing about.  Getting that top page rank is also a motivating goal.

Aug 30, 2011 01:53 AM
Sherri Berry
Reliant Realty, Murfreesboro - Murfreesboro, TN
Murfreesboro TN Homes & Real Estate

I'm really interested too Katerina.  Is there a best time to start with the coaching group so you aren't the slow one in the group?  

Aug 30, 2011 02:09 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Debbie- That is a great idea. I make a list in my notebook with the longtail keywords to write about- but your idea of titling the post and then putting that to draft is even better! Thank you for sharing! Katerina

Aug 30, 2011 03:00 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

US Mortgages- Thank you for reading those who recommend us:) that is awesome! For Group Coaching, you have to be signed up for group coaching. It is $97 per month and we work on a lot of business online, offline, media, etc. It is ongoing. Call me if you have any other questions. Katerina

Aug 30, 2011 03:02 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Dawn- Now a days, we are finding through our results as well as those of agents we coach or do the work for- that you have to be in spots #1, 2 3 and 4 on page one on google to make the phone ring in niches that are under the radar. Katerina 

Aug 30, 2011 03:03 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Morgan- Good morning Morgan! How are you filanges doing?:) 

Aug 30, 2011 03:05 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Sherri- You can start anytime but the sooner the better. We have the recordings of our first sessions in our membeship area of the website. The first session was more about what to expect and such, so you are not really missing out on anything yet. Hope to see you in class tonight:) Katerina

Aug 30, 2011 03:06 AM
Amy Robinson
London Pierce Real Estate - Scottsdale, AZ
Realtor, Scottsdale Arizona Homes For Sale

Hi Katerina,  I am planning on getting some coaching from you within the next few months. cant wait  :)

Aug 30, 2011 05:52 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Amy- Glad to be here for you! Katerina 

Aug 30, 2011 06:00 AM
Dennis J. Zisa & Associates, Inc.
Dennis J. Zisa & Associates, Inc. - Camden, NJ
31 years in So. Jersey and the Greater Camden area

What a great service you provide to us AR nubies!

Thankyou.

Aug 30, 2011 06:00 AM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Dennis- You are welcome! 

Aug 30, 2011 08:24 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Ahhh yes. Long tail keywords are great for blogs and not to mention if we focus on the specific niche so we are the market expert. In today's market, everyone wants to work with an expert not a generalist. Always good tips from you! :-)

Sep 01, 2011 02:07 AM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services

Long tail keywords. If your a beginner in blogging you find it easy to rank well in google for most 3 word combinations.

But after not too long ..... lets say you blog 30 times in 3 months. You will rank well for 2 word keywords and so on.

Google loves blogs and if you have good content google will rank your blog accordingly. Pretty soon you can compete

with the big boys! Thats how it works.

Sep 07, 2011 04:41 AM
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

Katerina and Nestor:

Long tail keywords?  I am still trying to master key words.  Do you explain long tail keywords in your coaching sessions or do you just help people find those keywords?

Sep 10, 2011 06:13 PM
Katerina Gasset
The Gasset Group & Get It Done For Me Virtual Services - Provo, UT
Amplify Your Real Estate & Life Dreams!

Evelyn and Marisue- Look at the this post I wrote about longtail keywords: 

http://activerain.com/blogsview/340513/LongTail-Keywords-For-Blogging

That post will help you learn about blogging with longtail keywords. 

Longtail means that there is not much search for the keywords but also not much competition for the keywords. This combination is what gets you real buyers and sellers because the more refined their search is, the more serious they are. I have a lot of SEO posts for free right here on this blog. Katerina 

Sep 17, 2011 10:28 AM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

thank you very much for the informative and interesting post. I get so much out of the active rain network.

May 17, 2012 12:07 PM
Elizabeth Bouchard
Samson Properties - Arlington, VA
Associate Broker in Northern Virginia, DC and MD

Thanks for sharing.  I am setting up a new website and will be sure to follow the link to read more about longtails.  

Oct 11, 2013 08:11 AM