Isn't it just advertising?

By
Real Estate Agent with Long & Foster Real Estate

My business partner and I always ask our clients to please write a short testimonial about their experience of working with us. Naturally, we encourage them to be honest. Besides once, a long time ago when a client said that my partner was on his cell phone too much, we have had nothing but great reviews.

So, after a recent settlement of a home a home we had listed in Ellicott City, MD our sellers wrote a very nice testimonial about how smooth the transaction went and how they appreciated our professionalism, etc. We always post the testimonials on our web page but, we thought, let's put it on our FaceBook page, too.

Almost immediately, another agent that we've known forever also, from Marland...who, out of professionalism shall remain nameless posted some very nasty remarks about us not having any modesty and, he even went on to say, "Click! You're gone," as if he "de-friended" us. Not that I care but, we thought...How Rude!

So, I ask you how is posting a client's kind words on FaceBook so wrong? How is it any different from any testimonials from "real people" that we've all seen on TV or heard on the radio from satisfied customers of a home improvement contractor or a caterer or any other service oriented company? It's advertising, isn't it? I would think that anyone looking for a Realtor or any other service provider would want and appreciate knowing about other peoples' experience with that company.

Your thoughts and comments?

Posted by

Donna MacBrayne, Assoc. Broker

Long & Foster Real Estate

9171 Baltimore National Pike

Ellicott City, MD 21042

Office Phone: 410-461-1456

Cell Phone/Best Contact Number: 410-458-3301

Donna.MacBrayne@LNF.com

Comments (72)

Jim McCormack
Nashville Short Sale Specialist - Jim McCormack - Edge Advantage Realty, LLC - 615-784-EDGE (3343) - Murfreesboro, TN
Nashville Short Sale REALTOR - Stop Foreclosure

There is absolutely nothing wrong with using client testimonials or reviews.  Just about every major business does that.  As long as they are legitimate reviews they are fine.

Aug 31, 2011 05:00 AM
Joshua Stein
Coldwell Banker Preferred - Conshohocken - Flourtown, PA
Homes For Sale - Montgomery County
Sounds to me like this other agent is doing nothing but harm to themselves. If I had come across that post as a consumer, I would look up the negative poster's information, see they were a real estate "professional" and quickly steer my business as far away from them as possible.
Aug 31, 2011 05:08 AM
Michael Deery
Citywide Financial Corp - Pacific Beach, CA

Share it with the world, you can never please everyone anyway. Sounds like this clown has never had a good testimonial, and as Freud would say, he projected this insecurity for all to see!

Aug 31, 2011 05:25 AM
Chanda Barrick
Keller Williams Indy Metro Northeast - Indianapolis, IN
in referral

I don't have a FB account so I don't really know how people use in the RE world for personal vs. professional...I don't see any harm if you aren't just there strictly putting yourself on a pedestal...If you are making a positive contribution, than what's the harm in letting people know you appreciate the kind words of one of your clients?

Aug 31, 2011 06:09 AM
Kate Akerly
Kaminsky Group - Manhattan Beach, CA
Manhattan Beach Residential Sales

I think it's appropriate so long as it was a Facebook business page.  If it was for your personal profile, that's sort of bad online etiquette.  If it was a business page, it's 100% appropriate.  

Aug 31, 2011 06:49 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I had never considered this but I will post to FB too and if I loose friends over it so be it.

Aug 31, 2011 07:56 AM
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

I definitely agree that any psots of testimonials should be put on your fb page.  I have had some of my "friends" indicate that they would rather not read so much business stuff on my personal profile.  Just a suggestion.

Aug 31, 2011 07:57 AM
The Real Estate Professionals
Real Estate Professionals - Salt Lake City, UT

There is nothing wrong with it! Testimonials add validity. Keep posting those testimonials! It's something we need to start doing.

Aug 31, 2011 09:20 AM
Julie Babcock -Nook & Cranny Home Inspections
Nook & Cranny Home Inspections Tonawanda, NY - Tonawanda, NY

Facebook has a "reviews" link on business pages.  I don't know if you can post the review yourself or if it has to come from your reviewer's account.  (I've never tried posting reviews on FB, but a former client put one on for me).  If you posted the review in your "status", maybe it could be taken as tooting your own horn, but that's a pretty exaggerated response!

Aug 31, 2011 09:37 AM
Anonymous
Jacqui Jeffress

Mr. or Ms. "Modesty" definitely has their nose out of joint!  Nice compliments are always welcome and I think they should be shared.  Kudos to you for doing a good job.

Aug 31, 2011 10:23 AM
#63
Debra Miller
Bella Real Estate - El Dorado Hills, CA

This is the problem with being friends with realtors on facebook! I have very few Realtors on my personal page or on my business page because these types of issues come up. I also get tired of reading" On my way to show 50 homes." or" I wrote 10 offers today." It just sort of brings out the competive juices in me and I don't need any help in that department!

Aug 31, 2011 11:37 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I think it's a good thing to post what others say about your services.  Shame on that agent for being rude.  It was probably a jealous, knee jerk reaction!  Best of luck to you.

Aug 31, 2011 12:11 PM
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Sounds like the other agent was having a bad day or the customer was someone who dropped them. I see no issue with doing that. Rude doesn't work. Kind of unethical also.

Aug 31, 2011 12:18 PM
Dana Smithers
PRES Staging Resource Centre - Vancouver, BC
PRES Staging Training, Redesign Training & Busines

Donna using testimonials is a great way to market yourself - marketing is educating and informing people about what we do. Facebook doesn't allow blatant selling and sometimes shuts sites down, but a testimonial is a great idea. And yes I agree it's great to use testimonials on your website and have them rotating. I use them all the time in my ezines/enewsletters and it makes me feel good as well as people reading them. I understand from the marketing gurus out there, that Case Studies are a good way to go as well. Good for you for celebrating your successes and sharing:)

Aug 31, 2011 01:14 PM
Georgia Perez
Windermere Real Estate / WSI - Seattle, WA
Broker, ABR, CNE, Seattle, WA 206-356-9872

well you've already heard it in spades, but the other person was jealous and worried their contacts could see your great feedback. You did nothing wrong! Congrats on such great customer satisfaction!

Aug 31, 2011 03:11 PM
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Jealousy is a powerful emotion that can block common sense.  At least now you know the real nature of this person and can proceed accordingly.

Sep 01, 2011 03:58 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

There is no difference and this other person sounds like they have just a little professional jealousy. Sounds like they are not getting any business or testimonials and the only way they know how to react is take it out on you.





Sep 01, 2011 05:36 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

He wasn't your friend- otherwise he would have been supportive. You did nothing wrong. 

Sep 03, 2011 09:38 AM
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

Another agent is dissing you on FB because you're posting client testimonials?

Which means...he doesn't?  If he doesn't advertise himself, you gotta wonder how he advertises his listings.

Life is too short to worry about him; as long as your clients were fine with your public use of their testimonials, you know you're solid.

Sep 04, 2011 05:26 PM
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

You did post your testimonial on your FB page, right?  I could see the guy getting upset if you did it on his...HA.  Some folks need to get a life.  You are better without that "friend"!

Sep 05, 2011 10:14 AM