Real Estate Agent with Tomson Burnham, llc Licensed in the State of Oregon

A glowing recommendation.  It's what everyone wants in their business.  Who doesn't want to be acknowledged as being good at what they do?   Gallup released their latest poll about feelings about different industries.  What's up with this touchy-feely stuff anyway?  Feelings, schmeelings... I'm incredulous that in this current time of real estate turmoil, that the real estate industry didn't make the top 5.  What's up with that people?

The top 5 were

  1. Computer Industry
  2. Restaurant Industry
  3. Internet Industry
  4. Farming and Agriculture
  5. Grocery Industry
The bottom 5 were:


  1. Banking industry
  2. Health-care industry
  3. Real estate industry
  4. Oil and gas industry
  5. Federal Government
I have to say that I was surprised that the banking industry was thought of more positively than the real estate industry.  Seriously?  I didn't think an industry could sink lower than the banking industry these days, so I guess congrats to the real estate industry for rising to new lows.   Only 23% had positive thoughts about the real estate industry.     Sweet, I was tired of working weekends anyway.  I think at this point we just need to figure out how to get people to hate us more.  You know really go for broke and try and be thought of as worse than government.  This is not a challenge easily won people.   This will take a true group effort.
So here are my suggestions about how to keep consumers from liking us more.
  1. Continue to have low entry standards.  Why pay a dime a dozen when you can get agents for a mere penny per thousand?  Forget about going through the effort of requiring more from real estate agents when everyone hates us anyway.     Revel in our mediocrity, I say.   By the way, I think mediocrity goes well with a nice Chardonnay, maybe with some hummus and tortilla chips.
  2. Continue with bad marketing.   Let's face it, it is much more fun for consumers to guess what is in the photos than it is for them to be helpful.  I mean if we take a good picture of the kitchen, what are we supposed to say when we walk into the kitchen with a buyer?  I much prefer the current method of "remember that super dark blurry blob on the MLS.  That is what we are looking at now, the kitchen.  Bet you never would have guessed that, huh."    It gives me something to chit chat about with my home buyers instead of standing there looking like I have nothing to say, so I appreciate that some of my peers are looking out for me that way.  I like being an expert.
  3. Continue to over solicit.  There is nothing more refreshing than a Facebook or Twitter stream filled with self promotional goo.  Goo isn't just for amoebas anymore.  I feel so loved to have listings shoved in my face all the time.  Who can resist the charms of such enchanted engagement?   Personally, I'm thinking of using the water balloon slingshot method of delivery for my business cards to people that have never heard of me. They say that the first impression is the most important, you know.
  4. Continue to offer nothing of value.  Why learn to calculate current inventories when pulling numbers from down under is so much more fun?  I'm calling 3 months inventory in Salem Oregon just because I can.  I think it sounds impressive to say "Salem has 3 months of inventory."  If I lower my voice when I say it, I'll sound more expert-like too.  Cool, huh.  Taking the time to calculate trends and such...eh, that's for people who know how to use a calculator.  I just figured out where the kitchen is in a house, don't ask me for more than that.  Sheesh.
  5.   Whatever, this list is too long anyway and I'm tired.
So in summary, I'd like to thank the Academy for this incredible opportunity to be thought of so poorly.  I couldn't do this without you guys.  I'm touched beyond belief and rest assured I will give it my all until we are thought of more negatively than the government sector.  You can count on me.
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Comments (6)

Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate



HEY! It is a GREAT time to buy a house, before you are priced out forever!

Aug 31, 2011 11:07 AM
Jason Burkholder
Weichert, Realtors - Welcome Home - Lancaster, PA
Associate Broker, Realtor, e-Pro, CMS

Sad, isn't it?  You know, I think one of the reasons people think so little of us uis because they think little of all "salespeople".  Also, take a look through some of the reality shows highlighting "real estate people" and you'll often times see stunning examples of what NOT to do.

Sep 01, 2011 12:57 AM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I think a lot of people are blaming us for the run up on prices and the fall of prices rather than the government and banks where it really belongs.

Sep 01, 2011 05:19 AM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

Mike I can always count on you to join in on my sarcastic ways :)


Jason it is sad.  It means we have a lot of work to do to restore faith in our industry.


Todd I think that that is pretty clear by the fact that we ranked lower than the banking industry.  I think people are wanting us to help protect them and they are clearly saying they didn't feel protected by our industry. 

Sep 01, 2011 06:02 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


The saddest thing is that in the last decade, we diminished public respect by half.

2001, 46% approval.

2011, 23% approval.


Sep 01, 2011 03:21 PM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.

I know Mike.  I'm deeply concerned that the industry isn't more concerned about this.  I know you are one of those 23% that people love.  After all you are tall.  Who doesn't love a tall real estate agent?  

Sep 01, 2011 03:24 PM