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Why So Optimistic?

By Greg Rand

Services for Real Estate Pros

September 01, 2011 03:50 AM

I recently got this question on the radio, so I wanted to share the answer. There is no point in denying the housing crisis, but the key is being able to see past it. So many people acknowledge out loud that housing is a long term asset, and then proceed to focus on the short term pain we are experiencing as the new reality. I think they are wrong. Here is how I explained it to my radio audience. I hope you find it helpful with your clients.

Representing residential real estate as an investment is what every agent in this industry should resolve to do right now. Every home you sell is an investment according to your buyer, and 25% of all home sales this year will be to investors. Why wait? Learn how to capture this market segment. To find out more please click here.

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Peggy Wester

Realty Executives Integrity - Grafton, WI

Real Estate Agent Ozaukee & Washington County

Love this!!! Thank you for sharing, Greg. (And I love your attitude. I could learn a thing or two from it. :) )

Sep 01, 2011 03:55 AM

Anthony Daniels

Coldwell Banker - San Francisco, CA

SF Bay Area REO Specialist

The glass is half full and being able to spot those silver linings, is always a good attribute. Especially in real estate.

Good post, thanks for sharing it.

Feb 06, 2012 03:36 AM

Luis Iniguez

Option One Real Estate - Fontana, CA

Search Inland Empire Homes For Sale - Short Sale Agent

Very true of people looking at the short term results versus long term. Thanks for sharing.

Feb 06, 2012 06:35 AM

Ben Ganje + Partners

Lakes Sotheby's International Realty - Minneapolis, MN

Minneapolis Market Leader

Its the agents that can articulate to the buyer market that this is indeed opportunity right now in 2012! Grat post!

Feb 06, 2012 08:13 AM

Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

Not every real estate market has problems. The hard hit areas with FSSR (foreclosure, short sale, repossession) if talked about long enough, loud enough can scare any buyers. Make them fence straddlers and scared.

Feb 06, 2012 12:45 PM

Greg Rand

White Plains, NY

Thanks folks. I know for a fact that the public craves optimism backed with facts. I am living proof...how else does a guy with no broadcasting experience or training land a radio show on the top talk station in the nation, a regular feature on a national cable network, a book deal and a show in Chinese tv about American real estate? (and I don't speak Chinese) And its not because of my pretty face. I have the right message and a bring-it-on attitude. Follow my lead. I bet your social media following shows the results.

Feb 06, 2012 01:01 PM

Debbie Gartner

The Flooring Girl - White Plains, NY

The Flooring Girl & Blog Stylist -Dynamo Marketers

Great stuff Greg. Yes, we need more optimism. I love being around positive people. Great show. I see you are right here in Westchester which is where I'm from. I live in White Plains. I just subscribed to your blog.

BTW, let me know if you want to grab coffee sometime at Starbucks...I've learned a lot during my 1.5 yrs here on Active Rain, and I can prob. help you here with a few quick tips on how to improve your SEO. Call me on my cell, if you are ever interested.

Also, we will prob. have another Active Rain Westchester meet up in the spring, so I hope you can join us.

Feb 06, 2012 02:08 PM

J. Philip Faranda

Howard Hanna Rand Realty - White Plains, NY

Associate Broker / Office Manager

Greg, I think the investment nomenclature could be part of what gets people skittish. As you rightly point out, it is ironic that people can't see past next week when it comes to this stuff. No long term outlook.

When real estate was a "good" investment, people flocked to it. When the short term outlook made it a "bad" investment, people got repelled. Until we stop living in fear that we might lose our job next month or year, we have enormous skepticism to contend with.

Feb 06, 2012 02:58 PM

Kamal Salim

United Realty Group - Weston, FL

A Superior Level of Service !

Great post, good insight

Feb 06, 2012 03:01 PM

J., the investment nomenclature is the new requirement as far as I am concerned. Consumers are skittish about realtors who encourage them to invest their life savings but cant represent the asset as an asset. I believe the new "best" in our business is going to be what you know, over who you know. And what they want us to know is why it is better to own than rent. This crisis is going to make us stronger as an industry.

Feb 06, 2012 03:08 PM

This crisis is going to make us stronger as an industry.

Without a doubt.

Building value and representing the asset as an asset (not a liability) is a skill not easily honed when the town crier screams 'bad investment."

Smart agents will know how to build value and not be a one trick pony. Of course it is a tremendous long term asset- conveying that message requires confidence and a willingness to engage. Nobody gets ahead in under 5 years in most markets- we got spoiled 10 years ago. Buy and hold and you'll have something to show for it.

Feb 07, 2012 01:16 PM

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