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This is a follow-up to my previous post on Follow-up.
Here are four methods that you can use to make your follow up more effective.
1. Post-sale feed-back
After completing deals with your customers, call them and ask if they were pleased with the service provided, what they like most about working with you and what they would like to be improved. Show them that you care about them and not only about your business.
2. Respond to your clients' needs
Your customers' plans and real estate needs change in time. They might not be the same as the last time they bought their home. Be sensitive to each customer's needs and offer them the information that best suits their interests.
3. Develop a consistent quality communication campaign
We call ours the Past Client Club here at Century 21 First Realty, but there are many ways to skin this cat. You can use thank you notes, phone calls, e-newsletters, sales letters, etc. You can contact them on anniversaries, holidays, or send them periodic tips about buying a home, selling a home, home improvement, whatever. Anything that keeps you and your company in the minds of your customers will help your business. Our goal is 28 times per year!
4. Getting Personal
This is still a personal business. So, treat your customers that way. Meet periodically them over coffee or lunch. Ask about their family, hobbies, personal goals, etc. When you show customers that you really care about them on a personal level, their trust runs higher and it's more likely they will choose you again as their real estate agent
The whole point in following up with your customers is to show them that you are not interested only in closing deals, but in building relationships.
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Joe Manausa, MBA, CRB, CRS | Broker / Owner | Century 21 First Realty
2365 Centerville Road | Tallahassee, Florida 32308 | 850-386-2001 | http://www.manausa.com