Just launched a new site to position an international real estate specialist as THE expert in international marketing for the Town of Palm Beach.
I'm using brand journalism to do it.
International buyers are making big moves in the U.S. and this client is in a perfect position to take advantage of this expanding market.
You can do this too.
Find a topic that you are passionate about, is interesting to a lot of readers, and that makes business sense - then use brand journalism techniques to BECOME THE EXPERT and attract readers and prospects.
The key is to add value to readers – find ALL and the BEST information about the topic and provide it in a smart way: website, blog, email newsletter, Facebook, Google Plus, LinkedIn, Twitter, ActiveRain, etc.
More content will be provided going forward and still have some work to do, but here’s an example of how to start:
http://www.TownOfPalmBeachProperty.com
BTW, I got this client on Thursday. Launched them on Friday. What do you think?
Comments(0)