I recently "inherited" a listing from an agent that is no longer with my company. There were 4 weeks left on the listing agreement. After doing some research in the area I deemed it overpriced by at least $40,000. I contacted the sellers to arrange a meeting with them - to get to know each other and to discuss my marketing strategy, which included a price adjustment. They told me they were not going to renew the listing because they felt it wasn't the right time to sell. Later on they canceled the meeting with me and didn't return any phone calls to them thereafter. Because I really like the property (located on a golf course), I put my marketing strategy in print and dropped it off at their home (the listing itself is vacant). I believe I gave this listing my best shot, considering the seller didn't even want to talk to me.
What do you know, the listing was shown yesterday and today and with our annual winterresidents arriving in droves, chances are the listing would sell if the price was adjusted. I called the seller this morning to let her know her property is being shown and were she wants me to bring the key as it will expire tomorrow. She sort of acknowledged that her property is being shown but she said that it wasn't really that important to her.
She's not a motivated seller. With the listing being overpriced and the seller not being very interested in progress being made - I'm glad I didn't waste any money on advertising this property.
I just wish agents would be more focused on qualifying a seller than just building up their volume rankings in the MLS.
Andrea Mills - "Unmotivated Sellers" Copyright 2008 *All Rights Reserved
This article was originally posted on http://sebring.activerain.com/