Got Floor Plans? This eMarketing Approach is for You!

By Brenda Richterkessing, REALTOR
RichterKessing, Inc.
http://www.rkihomes.com/
Brenda@RKiHomes.com

Today more than ever you need a Realtor that is leveraging the latest technology available to get your home sold.  Our real estate team recently ran across a unique marketing software that integrates your home's floor plan with actual photos of each room on the floor plan.  We are currently piloting this software with our listing at 5167 Lake Forrest Drive http://www.homesight.net/rss/tours/index.php?id=8795 with favorable results.

The data is clear, potential buyers want to see photos, and lots of them!  According to Realtor.com:

1. Enhanced listings with multiple photos have 299% more impressions than listings without multiple photos.
2. Listings with multiple photos also have 72% more click-throughs to the listing detail page.

Data collected by Point2NLS.com, outlined in the chart below, notes that listings with 21 or more photos generates 10.65 buyer leads, whereas, listings with 5 photos generate only 3.34 buyer leads.

When listing your home with our team, you can expect that we will continue to research the best ways to leverage technology to market your home.  Today, we post 36 photos of your home, create virtual tours, and now have begun to beta test integrated photo floor plans.  Call us today to list your home at 770.300.0023.