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You Never Know Who's Watching

By
Services for Real Estate Pros with SendOutCards

This an experience that I'm sure everyone could benefit from since we all are in the customer service business win which our success is measured in the amount of real estate that we transact.

I recently met with a buyers agent and her client.  The buyers agent has a current relationship with another mortgage company that provides traditional financing for all of her clients.  We met only because her client was purchasing a foreclosure as a primary residence and this specific property needed minor repairs but the buyer wanted to extend a room and upgrade the kitchen which turned into major improvements.  The Buyers Agent's normal lender had no experience with renovation/rehab financing to extent that they could close in such a short time frame, coordinate all of the activities and the people involved efficiently on behalf of the buyer.  The listing agent referred the agent to me and from there a I met with the buyer face-to-face in order to build the comfort level, find out what she needed and wanted specifically, and build the program around her goal.  Needless to say we closed the loan in less than thirty days and 5 days ahead of time.  But here's the kicker...

The agent stated to me that she loved our communication system and appreciated us keeping her in the loop every step of the way.  And then she told me that she already has a relationship with a mortgage company but would it be OK if she just used me for similar transactions.  I let her know that our goal is not to disrupt current relationships but to be there for her when she needed us.  5 days later I received a handwritten letter in crayon on notebook paper (people with children, which we both had in common, could appreciate that) thanking me for being "the other company" and financing the home for her best friend. 

Right then I realized or re-realized (made that word up) that great service is key because you never know who's watching.

-Diego Hodge, Wizard of WOW!

Comments(4)

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Mary Warren
Las Vegas, NV

That's awesome Diego....what a great way to send a thank you note!  I am sure that everyone concerned was very pleased to have you as their 'back-up'! Congrats!

 

Oct 25, 2007 03:19 AM
Brandon Causey
Coastal Palmetto Realty LLC - Loris, SC
Realtor, Coastal Palmetto Realty LLC
Service is what we really provide, make sure that it is full service...great job
Oct 25, 2007 03:20 AM
Ken Cook
Content, coding, marketing, host. - Marietta, GA
Content Marketer/Creator
You are spot on Diego! I occassionally have people stop me in a public place and say, "You look very familiar." When I introduce myself have had them recount a story about how I or someone on my staff touched their life or the life of a friend of theirs. Be kind to everyone even in disagreements. I know your post isn't about enematic relationships, simply that is where we are all prone to a lapse in kindness and - you never know who is watching.
Oct 25, 2007 03:29 AM
Amber Bourland
Ozarks' Independent Realty - West Plains, MO

I sold a house last year to a guy who said I came "highly recommended." But he wouldn't answer by whom until closing. I sat through the whole thing with him, as I usually do, and when I handed him the keys, he hugged me and said I did everything just like "that guy said " I would. When I asked what guy, he said he had no idea. he was eating lunch at a local restaurant one day, next to a table where a couple guyswere talking about real estate. One of them started telling the other that I was the only agent he ever had who actually gave him the Broker's disclosure form, explained the contracts to him and gave him time to read, went with him to his loan officer to help him understand the type of loan he was getting, then sat through the whole closing with him. He told his friend that the last house he bought, the agent just showed up at the end of closing to ask if her check was ready...

Anyway, this customer remembered my name and looked me up when he was ready to buy, in part because he wanted to see if that is the way I really do business. It was, he has since referred a few people to me, and I still have no idea who he guy at the restaurant was, but I am very thankful to him for having that confidence in me!

What we do is seen by more than just those we do it for, so always do your best and keep people happy with your level of service, and it'll work out in the end!

Oct 25, 2007 07:44 AM