Deer Ridge Model Home Staged to Sell

Home Stager with Beyond the Stage Homes

At the beginning of August, we were contacted by a local builder about the possibility of staging one of their model homes which had been up for sale for a year. We met with them and toured the home, taking in all the gorgeous architectural features in the home and the extensive upgrades. Originally, they asked us to simply quote them on staging the dining area as they had gotten alot of comments that without furniture, their buyers just couldn't 'see' how their table and chairs set would fit. We agreed that this area was in need of staging however we also took in the fact that because it was an open concept living room/dining room/kitchen that staging one area wasn't really going to do justice to the space. The builder had put in a couch/loveseat, rug and coffee table but their custom fireplace wasn't being highlighted and with all the heavy custom cabinetry the room felt very weighted to one side of the room.

Below you can see the results after we staged this open concept area:

We replaced their rug with a thick cream shag rug and added matching end tables with lamps to really finish off this living space. We also used a lot of custom florals to add softness, color and texture in all the different areas of this one room.

Previewing the home, we didn't discern the master bedroom until we noted the adjoining ensuite and walk in closet. To us, with the drop down pendant and custom fireplace we were unsure of its function so this was something we conveyed to our client. We stressed the importance of staging the whole main floor so that buyers didn't question the function of a space and so that all the large architectural features and window treatments were balanced with scale appropriate furnishings. So .. instead of just staging the dining room, we ended up staging the whole main floor!

All of the furnishings were bought, delivered and set up within two weeks of the quote being accepted by the builder - a phenomenal turn around time! We normally take between 2 - 4 months to stage a model home however the staging faeries must have been on our side this time because it all came together like a dream.

Our client, the builder, loved the results so much that they can't wait for us to help them again in the spring with another model. We loved working with them and can't wait to do it all again!

For more information on this home, please contact Nino Orasanin with Remax Twin City Realty or visit

Posted by

Heather Cook  is Co-Owner and Principal Staging Designer of the award winning Rooms in Bloom Home Staging & Design Inc. based out of Kitchener-Waterloo, ON.


Contact us today so we can help you create the WOW Factor in your home.


Comments (12)

Team Honeycutt
Allen Tate - Concord, NC

The staging shows off the home to its best advantage.  I hope it sells quickly for you.  I believe it will.


Sep 09, 2011 10:05 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Hi Heather ~ the entire house looks fantastic, but I'm really drawn to that last bedroom.  It's just scrumptious!!  (So glad you convinced the builder to stage more than just the dining room -- that would have looked very odd)

Sep 09, 2011 10:20 AM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Betty - thank you :) we hope it will sell quickly as well. The realtor is very excited about how great it looks staged and has been marketing it up a storm.

Maureen - thank you - glad you love it. I love it too, even if its not own design style. The house really called for a very traditional design plan as everything was very 'scrolly' and ornate. The bedroom you love (and we love too) is our way of injecting a little glam into the project. I simply love how it turned out. And we're glad too that the builder agreed to stage the full main floor as we felt without definition, buyers would end up confused and perhaps overwhelmed by all the architectural features.

Sep 09, 2011 10:31 AM
Anthony Stokes-Pereira
Better Homes and Gardens Rand Realty - Nanuet, NY

Very nice presentation of your listing, wishing you a successful sale.

Sep 09, 2011 11:01 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Heather.....I'm with Maureen I LOVE that last bedroom in the jewel toned plum and platinum colors!!!  Very CHIC!!!!

Sep 09, 2011 12:50 PM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Anthony - thank you! I too hope the home sells quickly now that it has such great appeal.

Kathy - Oh I'm with you on that one hon! LOVE is what I feel for that space; its so romantic and yet glam at the same time. The other bedroom I really liked as well and the builder's wife LOVES it as it has a very european feel to it.

Sep 09, 2011 01:51 PM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Heather--I always love seeing your work.  The whole house is gorgeous--the architecture and especially the kitchen cabinetry.  You did a great job of making it all work together and I am not surprised the builder wants you to do another house in the Spring. 

Sep 09, 2011 05:28 PM
Kathy Nielsen - Marietta, GA
Atlanta Georgia Home Stager

Your home staging is beautiful, Heather. And, surprise surprise, I, too, love the bedroom! Nicely done.


Sep 10, 2011 12:48 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

Beautifully done!!!  Your selections certainly do the  house justice - and your custom florals are wonderful!

Sep 10, 2011 03:55 AM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Janet - You're right, we had a dream of a home to work with so for us, the pressure was ensuring the staging did justice to (and balanced out) all the gorgeous architectural features in the home. Glad you liked how everything turned out!

Kathy - thank you :) I'm not surprised you like the purple bedroom too!

Julie - thank you :) I think the custom florals truly elevated the staging and I really, really loved the one on the mantle in the master bedroom.

Sep 11, 2011 03:33 AM
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors

Your selections of inventory are beautiful.  Very well done and enjoy seeing your photos, they speak volumes of the fabulous work you do.

Sep 11, 2011 04:21 AM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Wow, beautiful job Heather. I love those wood floors and the color tones that you used look Fab!

Sep 17, 2011 05:12 PM