How To Succeed in the Real Estate Business

By
Home Stager with Moving Mountains Design Home Staging, Pasadena, CA
https://activerain.com/droplet/49pd

I am often told that I am lucky to be the owner of a successful professional home staging company. Luck is the magic sauce that makes it all come together, but there are many things I do every day to make sure my company is well regarded and stays successful.

Unlike the title of the hit Broadway play "How To Succeed in Business Without Really Trying", you really do have to make an effort in order to succeed. Here's my 12 tips for success in the Real Estate business, whether you are a home stager or a real estate agent:

  1. The early bird really does get the worm: I find I am more likely to get the staging contract if I am one of the first home stagers to return the client's call. You get to make an impression on the client first, and that's often the deepest connection. I imagine it works the same way with real estate agents.
  2. Under-promise and over-deliver: I never reveal every bit of what I'm going to do, or what I'm going to provide before staging a home. I always make sure I go the extra mile and deliver more than I promised.
  3. Don't take on projects that are "over your head": You're dealing with your client's most valuable asset - their home. If you take on too big of a project or too large of a listing, and you fail, you will ruin your reputation, and may create a dire situation for your client. Stretching yourself to take on a little more than what you are used to is good, but this whole concept of "Fake it till you make it" is deceitful and deceptive.
  4. Open and frequent communication is key: Make sure everyone involved in or with your business understands what you will be providing, how much it costs, and what is expected of them. Repeat, if necessary, until you are certain everyone is on the same page.
  5. Surround yourself with the best: We are measured by the company we keep. Expel people who are dishonest, have dodgy ethics or simply make you feel uncomfortable, from your inner circle. Don't partner with other agents, home stagers, mortgage brokers, contractors, etc. that behave questionably, lest you be painted with the same brush. Don't take on clients that seem dishonest, unethical or "weird". They won't be worth the lost sleep and headaches.
  6. Trust your "gut": If you're not sure if something is OK, or a client asks you to do something that makes you feel uncomfortable, or you wonder what might happen if you "get caught" - DON'T DO IT! We have "gut" instincts for a reason. It's nature's way of protecting us. 
  7. Build trust with your clients and your community, and do everything necessary to maintain that trust. Lose a job, turn down a client, quit, if you have to, but maintain your personal integrity.
  8. Keep up on new technology and continuing education: You can take classes in a classroom, go to a seminar, take classes on-line, hire an expert to help you or subscribe to various blogs and groups, but don't ever close the door to learning as much as possible about tools, technology or methods for doing your job better and more efficiently. I spend at least one hour per day reading blogs from various disciplines (technology, law, finance, art and, yes, real estate) to "keep my tools sharp".
  9. Always be prepared: We can't be prepared for every eventuality, but there are many we can and should be prepared for. I think ahead  (if I could underline that twice I would!) and try to figure out all the things that might go wrong or surprise me, and then I try to be prepared. 
  10. The greater your effort the greater your chances of success: I have a plan and goals and I work my plan every day (well, almost). I work hard, try to work consistently and make sure my efforts are heading me in the right direction.
  11. Believe that you earn success: I believe that I deserve success, I work hard for it and I earn it. Even when I am not so successful, I believe that I deserve to be successful. If you don't believe you deserve success - not just want it, but really deserve it - you will always manage to sabotage your success.
  12. Be kind, be respectful, be helpful and behave professionally: You may not always get every job or listing by being kind, respectful and helpful, but you will earn the respect of your peers and clients and your reputation will grow accordingly. Behave professionally, because you never know who's sees what your doing, reads what you're posting to Facebook or where your next client will come from. 

What do you do to create success in your real estate or home staging business?

 

 

Posted by

_________________________________________________________________________________________________________________

Los Angeles Real Estate Staging

2015 RESA Professional Stager of the Year

2014 RESA Top 10 Professional Home Stager2010 RESA Professional Stager of the Year

Michelle has staged hundreds of Los Angeles homes, many of which have sold with multiple offers, above listing price.

She works with home sellers, listing agent, builders, flippers and asset managers to prepare homes for sale throughout Los Angeles and North Orange County.

Moving Mountains Design provides vacant home staging, color consultations, corporate and executive relocations,  and interior design. We also stage model homes, REOs, foreclosures and auction properties for real estate investors and asset managers. Builders hire us to stage their models or to help move inventory when sales slow down.

For more information about our Los Angeles home staging services, contact Michelle at (626)385-8852 or by email.

Click here to see our Los Angeles home staging portfolio

Click here to go to our Los Angeles home staging blog

Click here for more information about home staging in Los Angeles and how we can help sell your home faster and for the best price

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Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Realtors®
Stage It Forward...
Home Staging
California Realtors
Diary of a Realtor
Tags:
real estate agents
professional home staging
home stagers
real estate business tips
business tips

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Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Jo: OMG, how could I forget that one?!? If you don't love what you are doing, quit and find something you do love. Life is too short.

Colleen: Success isn't something that just shows up one day. We have to earn it. Thanks!

Sep 11, 2011 08:45 AM #38
Rainmaker
305,592
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Spoken from a true professional! There is no secret, you work hard, hold to professional, ethical and higher standards than the rest of the pack and you get results. This is a super list Michelle, thank you for sharing your strategies for success! Congrats on the well deserved feature too my friend!

Sep 11, 2011 09:19 AM #39
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Thank you, KK! I'm happy to share my strategies for success (but I know you already follow these;o)

Sep 11, 2011 10:22 AM #40
Rainmaker
544,156
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Michelle, that's a great list. Most people in our industry could learn a few things from it, if they're not already doing them.

Sep 11, 2011 11:32 AM #41
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

I'm glad you like the list, Eric. I think most of us do some, but not all. The more I can do, the more successful I am :o)

Sep 11, 2011 02:37 PM #42
Rainer
253,534
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Michelle....GREAT list/tips!  I just had a conversation with one of my realtor partners this weekend and discussed your #2....I want to "Suprise & Delight" my clients by NOT Over Promising & Under Deliverying...but doing as you suggest!!!

Sep 11, 2011 04:58 PM #43
Rainer
100,174
Donna Ross
Room Remedy Interiors, Sydney, Australia - Salton City, CA
Home Decorating, House Staging, Sydney

Great list Michelle. No matter what field of work you happen to be in, there's something in this post for everyone. Hearty congratulations on a well deserved feature. I'm bookmarking!

Sep 11, 2011 10:47 PM #44
Rainer
28,811
Jacki Kennedy
Staged to WOW Home Staging & Redesign - Baytown, TX
Staged to Wow, Houston TX

Great post I like everything on your list. One more that came to mind for me is treat people the way you want to be treated and always have a positive attitude.

Sep 12, 2011 02:02 AM #45
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Kathy: Good plan of attack!

Thank you, Donna! Coming from the Queen of Featured Posts, that's a great compliment.

Jacki: I agree. Having a positive attitude helps, no matter what you are doing. And I, too, am a strong believer in the Golden Rule.

Sep 12, 2011 05:40 AM #46
Rainer
151,431
Wendy Tomm
Beyond the Walls - East St Paul, MB
CCSP, RESA-PRO, BBB - Wpg Realtors
Michelle, fabulous post and definately something I live by as well.
Sep 12, 2011 11:02 AM #47
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Thanks, Wendy. Its a solid framework for success.

Sep 12, 2011 11:29 AM #48
Rainmaker
524,936
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Michelle, it is said that "luck" is simply preparedness meets opportunity and hard work.  In other words, we can create our own luck...  and we don't just happen to get lucky.

One of our Associates said that the "secret sauce" to success is 3 things:  follow-up, follow-up, follow-up.  And then follow through!  I think she's right.  :)

~ Regina Brown

Sep 12, 2011 07:53 PM #49
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Regina: I couldn't agree more!

Sep 13, 2011 01:10 PM #50
Rainer
100,174
Donna Ross
Room Remedy Interiors, Sydney, Australia - Salton City, CA
Home Decorating, House Staging, Sydney

Michelle,

I just had an idea about this great post of yours. Clearly you're not just a talented stager but you're also an astute business woman. Perhaps you might consider turning the content of this post into an ebook, special report, webinar or presentation.

Here's a blog post that may give you some more ideas on what you could do with such valuable advice for ANYONE in business today.

Sep 14, 2011 01:12 PM #51
Rainmaker
155,339
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

AMEN, Michelle! Couldn't have said it better myself!

Sep 15, 2011 07:43 AM #52
Rainmaker
1,304,383
Charles Stallions Property Manager
Charles Stallions Real Estate Services - Pace, FL
Pensacola, Pace & Gulf Breeze Property Management

What an enjoyable and energizing post, a lot to take in but well worth book marking and reading over and over

Jan 06, 2013 07:37 AM #53
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Well, thank you very much, Charles!

Jan 06, 2013 08:20 AM #54
Rainer
319,082
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

What a great list Michelle! I have no doubt you have been & will continue to be a success! I will definitely be bookmarking this one! Thanx for Sharing!

Jan 07, 2013 02:53 AM #55
Rainer
123,889
Kathy Booth, Setting the Stage
Setting the Stage - Newmarket, ON
Home Staging and ReDesign Professional

I really appreciated and couldn't agree more with these great tips Michelle.  It takes alot of consistently hard work for a business to be successful. 

Jan 07, 2013 03:19 AM #56
Rainmaker
324,347
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Thank YOU, Peg!

Very true, Kathy. Thanks!

 

Jan 07, 2013 04:04 AM #57
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Michelle Minch

Home Staging Los Angeles and Pasadena, CA
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