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Real Estate Prospecting Challenge: How would YOU sell this garbage Dumpster house?

By
Services for Real Estate Pros with Mojo Selling Solutions

Real Estate Prospecting Challenge: How would YOU sell this garbage Dumpster house?

Curb Appeal: Are your sales skills so finely tuned that you can sell ANY piece of real estate?

How often in your private conversations with fellow Realtors do you say “That house is a real dump!” or “The previous owners really trashed the place?”

Well, you can now throw that real estate metaphor out the window with this property, an actual garbage Dumpster transformed into a small home for what the architect calls “luxury living.”

California performance artist Gregory Kloehn put hardwood floors, stainless steel appliances, electricity, plumbing, a six-gallon water storage tank, granite countertops, a stove and fuel storage for an outdoor barbeque into this sterile (we hope) trash bin. If his open house last weekend at the San Francisco Fringe Festival was a hit, could this become a new trend in economy living?

Whether you are selling a McMansion or a cozy lakeside cottage, every prospective buyer seems to covet natural light. With Kloehn’s home, you can crank the ceiling up and down like the roof of a pop-up camper. The design feature has two advantages: 1. It camouflages the home from curious onlookers at night; and 2. Sealing the unit lets you sleep even if the area is flooded with street lights or flashing neon signs.

The garbage Dumpster house contains a crank for lowering or heightening the ceiling.

Kloehn, who also makes office space and sound studios out of discarded shipping containers, calls this his “Elite Waste” model.

This “Dumpster of your Dreams,” snidely dubbed by critics as the ideal vacation home for Oscar the Grouch, challenges you to think about how much space people really need to live. What is most important to your prospective buyers when they are looking at a new property?  Do they care more about location, the back yard, the neighborhood, the school district, sewer vs. septic, town services, the crime rate or access to shops and restaurants?

What impact do you think this trash-themed home would have on neighborhood property values?

Cozy Quarters -- What kind of commission could you score on such a tiny home?

When you are making prospecting calls for sales leads, regardless if it is from Expired, FSBO, Just Listed or Just Sold lists or a Sphere of Influence (SOI) call, do you REALLY know what the property really looks like?

OK, granted it would be tough to masquerade this Dumpster as anything else in the MLS listing, but we’ve all seen our share of creative descriptions. Here’s how this house is listed in the Fringe Festival Guide:

Welcome to Elite Waste’s new line of Urban Homes. You are about to witness the newest trend in 21st Century living. Would you like to live in a home and never pay mortgage again? Simplicity and luxury optimized in our High End Dumpster home, The future of urban living has arrived!

All things considered, living in a Dumpster might not be so bad the Kloehn way. Heck, you could decorate the inside and outside with refrigerator magnets. And there probably are Manhattan studio apartments much smaller than this.

Yes, there's even a bathroom!

The only thing that makes me a reluctant buyer is the bathroom situation. No matter how well hidden the toilet is or how sweet the air fresheners, this home definitely is at high risk of smelling like a Porta Potty.

Or as one insightful YouTuber put it: “How long before teenagers set fire to it?”

You can watch Greg Kloehn show off his home in this video tour.

(Do you have a Realtor prospecting horror story, or better yet, a dream-come-true property to share? Tell us about your sales victories and challenges at tips@mojosells.com)

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Mojo Selling Solutions

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Bill MacBride
Ski-in/Ski-out, Luxury homes, Second Home Buyers - Mammoth Lakes, CA
Mammoth Lakes Resort Real Estate

Funny!

Well you'd start by saying that it's seasonal-forget Winter.

Oriented to the East to catch the sunrise.

Lightweight, movable and affordable.

Good luck,

Bill MacBride

Sep 12, 2011 06:19 AM
Joseph F Pino
Pino Agency - Elmer, NJ

When I have a home that is difficult to price and market I auction the property. Turn out is good and the public will let you know its worth. The response will suprise you with the correct marketing plan

 

Sep 12, 2011 06:36 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

There are some rather unique housing alternatives out there ..... this would be a hard sell to most buyers ..... I don't know that an auction would work ..... it would be more of a give away housing project for the homeless 

Sep 18, 2011 01:52 AM
Judd Reynolds
Exit Team Realty - Savannah, GA
Savannah, GA
Very interesting. I even saw a mobile home (very upscale) custom built inside a garbage collection truck. I guess if you paired it up with this one you could advertise that it has a separate in-law suite.
Sep 18, 2011 05:16 AM
Mojo Selling Solutions
Mojo Selling Solutions - Littleton, NH
Mojo Dialer and Real Estate Lead Services

@Judd.. very funny!! 

 

@Kathy.. that is a great idea..!

Sep 20, 2011 05:05 AM
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

wow that is just too funny, what will they think of next.

Mar 02, 2012 10:49 PM