Understanding What Architectural Renderings Can Do For Your Business

Services for Real Estate Pros with James Colucci Enterprises

If you've heard a lot of talk in your marketing newsletters about architectural renderings and what they can do for your business, you may be wondering a bit about renderings themselves. Understanding exactly what a rendering is and how it's created can go a long way toward helping you put them to work for your company.

What Is An Architectural Rendering?

Put simply, an architectural rendering is when a company or an individual creates (on paper) the external design of a home or a building before it is constructed. Architectural renderings are quite common in terms of high dollar commercial real estate, but increasingly, prospective home owners like the architectural rendering touch.

How Are Architectural Renderings Created?

In the past, and architectural rendering simply meant an individual with a pencil hunkered down over a drafting table. While this is still true in some cases, most firms use specialized computer software these days to offer photo realistic looks at structures before a single foundation post hole has been created.

What Are The Advantages of Architectural Renderings?

Offering architectural renderings to both your commercial and residential clients means they can get a feel for the property before it has been constructed. Depending on the type of rendering you choose to have completed, clients can see textures, colors, or even 3D animations of each room in the proposed structure. Moreover, because the software is fairly easy to use, most firms will allow you to make extensive aesthetic changes in the rendering before you reach a completion stage. Whether you want to move with a picture of cedar shingles on the roof instead of slate or you simply want the backyard to include a pool instead of a garden swing, this can truly help sell a property as clients can picture it in their mind while they're writing the check.

Is it Expensive?

Architectural rendering is actually more affordable than you may have thought. Costs can range from a few hundred dollars, and in most cases, turnaround time for your rendering will only be a few days.

If you want to add an architectural rendering service to your marketing lineup, don't bother hiring an expensive in-house graphic designer or architect. Visit with James Colucci Enterprises today. With cost-effective options to fit almost any budget, you'll be pleased with the results NJRenderings.com brings to your office. Take a moment to contact our offices today.


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