How to build your bio and where to share it...

Title Insurance with AmeriTitle

Do you currently have a bio or does your bio need to be updated or snazzied up? It's critical to have a polished bio for social media platforms, speaking engagements, press releases, your website, etc. This step by step guide takes the pain out of the creation of this useful marketing tool…


How to write a professional bio 


Thank you, Stephanie Nivinskus for this easy to use tutorial. Well done!  She has several posts full of useful information. 


Now to share your new creation!  A small investment of your time will help people FIND YOU when they are searching for real estate on the web.  Go to each of these places and build a profile / register / participate. 


Here is a checklist of sites where you should have a complete profile including your bio, picture, & contact information... 




Your Company Website - People should be landing here often so make this the priority place to have consice information on why people should choose you.


ActiveRain - excellent SEO and if you're blogging ActiveRain is a great platform to help people find you.  (But you're already on here so you know this right?)  Make sure your bio looks great. 


LinkedIn - People in our industry are often perplexed on where the value is in this site.  My favorite use of this site is to have a very complete profile (including your snazzy new bio) and encourage people to recommend your work here.  This shows up on page one when people are checking you out and deciding if you're the right Realtor for them.  *Note that you need to be "linked up" for people to write and view your recommendations. Zillow recommendations (see below) are more public.  (This is a good thing!)


FaceBook Business Page - Include your bio in the "info" section to help people learn more about you.


Google Profile -  This is an "anchor" where you can tie all of your web presence together.  Be sure to include links to everywhere you want to direct people to learn more about you. 




These are a few of the TOP SITES people are landing on when putting in various search terms... find a real estate agent, sell my home, buy a home, etc.  It's free and easy to fill out profiles so they can find YOU. 


Make sure you add your sweet new bio to these sites...  This site has some amazing ranking power.  A great deal of people are landing here first.  My favorite part of this site is you can sign up for Q&A alerts.  If somebody is asking a question about real estate in your area you'll receive an email.  You can log in to your account and provide a professional answer to the person.  The benefits are twofold - you could have a new client out of this and you also show up as an expert to other people cruising the site. 


Zillow - They make it very easy for people to search for real estate agents by area and by specialty.  You can really shine by collecting client recommendations on this site.  It is painless for people to write a quick review of your work and those reviews are public on the web. They also have "topic alerts" and a Q&A section.  You look even more professional if you participate in these. 



Trulia - Same dance different site.  They show up in searches and you have the ability to create a profile and engage the public in your local area by participating in "Trulia Voices."  An observance... it looks like they automatically pull information about you to populate their site.  It is a very good idea to make sure the information on their site is correct and the best way to do this is to sign up and fix up your profile.  See how you're showing up by going to their site and click on "find a pro." 




Chances are you've been on all of these sites at some point.  Love them or hate them, this is where those coveted buyers and sellers are landing.  Check in and see how you're showing up.   At the very least, you should have all of your information completely filled out and current on each of these sites.  Creating your bio first will help you get through this process quickly. 


Most sites are FREE and this is time well spent!


If you have other sites that are a great place to be, please share!


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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Yvonne Burdette-Van Camp 09/12/2011 04:12 PM
  2. Scott Fogleman 09/12/2011 11:56 PM
Title and Escrow Group
Salem, Oregon area Real Estate Professionals
Post Your Properties Here
internet presence
business builder

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Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate
Rosi Well written and glad this was features. Certainly bookmark for me.
Sep 12, 2011 05:38 PM #15
Niema Thomas
Century 21 Beachside - Alta Loma, CA

Thnak you for the information. I really need to update my bio and company website. In today's information drivien world all information must be kept up to date.

Sep 12, 2011 06:10 PM #16
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

This is a great post with a lot of good information. I will be chewing on this one for a couple of days.

Sep 12, 2011 06:34 PM #17
Mark Montross
Catamount Realty Group - Burlington, VT
Listing and Buyer Specialist

Rosi, thank you for the idea of creating a Google profile - I had not thought of that one before.

Sep 12, 2011 11:12 PM #18
Luna Petty
Unyque Financial - Pasadena, CA

Thought my bio was pretty good until I read your link to tips.  Thanks for all of the suggestions to place my bio!

Sep 13, 2011 12:07 AM #19
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Rosi, good tips for writing a good bio and where to place one. Thanks for the link and the info.

Sep 13, 2011 01:32 AM #20
Kathy Sheehan
Bay Equity, LLC 770-634-4021 - Atlanta, GA
Senior Loan Officer

You certainly have given me something to think about.  I will go back and review my profile in all of those locations.

Sep 13, 2011 01:36 AM #21
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566
Rosie, this is a good reminder to check bios on different sites to make sure they are up to date and catchy!
Sep 13, 2011 01:39 AM #22
Surprise Arizona Realtor Jim Braun Sun City Grand Active Adult Communities
Coldwell Banker Residential Brokerage Jim Braun Sun City Grand Az - Surprise, AZ
Surprise AZ real estate Phoenix West Valley

Rosi: Thank You for sharing this good information.

Sep 13, 2011 01:41 AM #23
Jim Poole
Tampa, FL
Zero Down, USDA Purchase Loans, FHA 203(K) Rehab & VA Streamline Loans

Very informative and helpful information Rosi, Thank you.

Sep 13, 2011 01:45 AM #24
Mike Yeo
3:16 team REALTY - Frisco, TX

Rosi - thanks for the information. That certainly help on how to get your names out there.

Sep 13, 2011 01:48 AM #25
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks for the encouragement to snaz up the bio.  Bookmarked for future use.  Excellent post!

Sep 13, 2011 01:49 AM #26
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC
YThanks for the tips. What will you charge to write one for me? All kidding aside you make it sound so easy, I just wish it was for me.
Sep 13, 2011 02:09 AM #27
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Rosi reminds us to check ourselves out...Noted and thank you. Every-time I start reading my bio, I am satisfied that the less said the better...

Sep 13, 2011 03:10 AM #28
Rosi Green
AmeriTitle - Silverton, OR

Huge thanks for all the comments.   Best way to start the day for sure!  Thank you Lynn for pointing me toward Elanore Thorne's 60+ places to post a bio - I'll check that out for sure.  And Mark Delgado - you hit it on the head.  I think there can be so many places to 'be' that it can get overwhelming and sometimes people just throw their hands up.  If we focus our precious time on monitoring the places where the MOST people are landing we'll be doing ourselves a great service.  Happy, prosperous marketing to everybody. 

Sep 13, 2011 04:14 AM #29
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Rosi... congrats on the feature. Great advice. You can't build a home without a foundation. 

Sep 13, 2011 04:39 AM #30
Tamara Inzunza
RE/MAX Executives - Alexandria, VA
Close-In Alexandria and Arlington Living

The profile is probably one of the most viewed pages next to the MLS listings.  I'll spread the love to more website after reading this!

Sep 13, 2011 04:40 AM #31
Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Thanks for addressing this important marketing element that people don't want to spend time on. It is time well spent and with real estate being the most important investment most customers will ever make, they want to know and trust who they are working with!

Sep 13, 2011 05:10 AM #32
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Rosi,  Great article on writing a bio and your suggestions are also very helpful.  Well done !

Sep 13, 2011 06:44 AM #33
Marc DeSantis
Academy Mortgage - Happy Valley, OR
NMLS #590596

Great information!  SEO is so critical these days as everyone wants to gather information first before being "sold to" by a realtor and lender.

Apr 04, 2012 09:31 AM #37
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