At Advanta Real Estate, we focus a substantial amount of time and money at MARKETING OUR LISTINGS. And, the best part for our clients is that it's absolutely free! I say this because on one of my most recent listing presentation, I told my clients that as part of my listing, we...
- Hire a professional photogrpher to take high end, quality pic's for my listing
- Put together a professionally designed brochure on high quality glossy paper,
- Aggressively market on the web
- And, help to stage the home if needed
My client stopped me in my prestation and asked me how much this would cost them. My response was $0. She then said, what happens if we cancel the listing becaue it doesn't sell - how much does it cost me then? Again, my response was $0. I guess she had a previous agent who required reimbursement for any thing they did outside of their normal listing marketing i.e. put up a sign, take pic's by themselves and put a flyer together.
I was honestly amazed. Marketing a home to the max is just standard at ADVANTA REAL ESTATE - how can you sell homes without getting the word out about your NEW LISTING. I want any and all BUYERS and realtor's to know about my listing and make sure it's on their list of homes to look at. Great marketing collateral is key to this.
One area we excel at is marketing on the web. This is partly because of my previous life in hi-tech. I think it's critical to get the listing out to the web - the statistic is that 82% of buyer's go on the web before buying a home or even contacting their agents. I want to make sure that if you are looking for a home, my listing is the first one you see. If I can back this up with great professional pic's and marketing collaterial that blows your socks off, it's that much more likely that they'll want to come out and see the home.
In one of my previous blog posts, I had mentioned a great new listing in Windgate Ranch - just an amazing home for $1.59 million. Well, we started to market the home on the web before we even had the home on the MLS. Our team of marketing specialists hit the web with great articles on the home, started blogging it on ActiveRain, Blogger and facebook and just getting the word out. Well, if you do a search on google for "6 Bedroom Home in Windgate Ranch" my listing comes up - not just the first item but the first 5 items. This is powerful! I want my listing to be the first listing that any prospective buyer see's when looking for a home in Windgate Ranch.
Take a look - do a search yourself and let me know what you think! Powerful!
Thanks for your time to read my blog!