Keep Taking Listings

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Education & Training with Real Estate Grad School

Keep Taking Listings

Here’s why. 

First, I know that in many markets listings are not selling very quickly.  The listings have to be priced right, in very good condition and still may not sell.  (Although by definition priced right means they will sell.  The problem of course is that priced right last spring, just four months ago may not be priced right now in September)

But keep taking listings.  Kyle Killebrew has taken 88 listings so far this year.  That is about 30 more than previous years.  His listing sold percentage is way off from previous years.  He has sold just 68% of them.  Oh, that’s 60 of them isn’t it?  And from the leads generated from all those listings he and his team have sold another 52 houses to Buyers.  Even if less listings sell, having more of the listings means you sell more.

It is tougher to get listings sold in this market.  The Clients’ situations are often negative.  There are job losses, divorces, and involuntary moves.  We are always dealing with these types of situations but in this market and in this economy there are a higher percentage of those negative circumstances. 

There are more Sellers who believe their house should sell for a higher price.  A higher percentage of Sellers who sell are disappointed with the price they get.

All of that is true and keep taking new listings, getting price reductions, and re-listing because there are flurries.  A flurry is when, suddenly, for no apparent reason a bunch of properties sell.  The Agents with the listings benefit from the flurries.  These listing Agents benefit in two ways.

First, their listings sell.  Second, Buyers contact them. 

Kyle said, “Rich, you are right about the flurries.  We sold six properties the first week in September.  School starting, right after Labor Day, I wouldn’t have expected it.  But I’m glad to have had the inventory.”

Keep taking listings.

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Rainer
67,981
Ruby Lee Sweeting
Darville Wong Associates Realty Bahamas
Your Bahamas Agent for Relocations & Second Homes

The more listings, the more options for buyers = the greater the chances are that you'll have more sales.  Makes sense to me Rich.  

Sep 14, 2011 02:20 PM #1
Rainer
230,948
Linda Urbick
RealtyOne Group - San Ramon, CA
Selling San Ramon Valley - 925-786-5132

When I first got into real estate that was the mantra listing agents rule - the more you have the better you will do you have a captive audience (we hope) coming to us.

Sep 14, 2011 02:47 PM #2
Rainer
304,477
Ken Brandon
Coldwell Banker Sea Coast Advantage (Jacksonville, NC) - Jacksonville, NC
Camp Lejeune, Jacksonville, NC

Rich, you are right on about the negative circumstances with a lot of sellers and it being tougher to get listings sold. But I still haven't heard anyone say that the old adage "You have to list to last" has become anything different. I'm with you..I'll keep taking the listings. 

Sep 14, 2011 02:52 PM #3
Anonymous
Rich

Thanks all for your comments, remember this.  A qualified, motivated Buyer with an urgent need is as good as a listing every day.  In fact, the better the listing, the more of those valuable Buyers it will attract.  The key is to be rigorous in your asking questions about the financial qualification, motivation and urgency as early as possible in the relationship (with complete respect for Agency and Agency laws).  Buyers or Listings there is opportunity in this market.  It absolutely takes more talent and effort to find it and close it.  Thanks again

Sep 15, 2011 01:35 AM #4
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Rainmaker
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Rich Levin

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