Awhile ago, we at Zillow announced that we would soon have a way for Brokers to mass upload listings to our site, verses the one-by-one upload process that is in place today. After many late nights for our developers, we are almost there!
This week our first, inaugural partner was announced- ERA Real Estate!
What does this mean for ERA agents?
Each day more than 80,000 ERA listings will be automatically uploaded and updated on Zillow. ERA agents will gain marketing exposure on one of the most-visited US real estate sites, which more than 4 million people each month.
"Our listings distribution initiative aligns marketing strategy with consumer behavior - 80% of all buyers are now starting their search online," said Brenda W. Casserly, president and CEO of ERA Real Estate. "Zillow is a compelling information resource with millions of visitors each month. Syndicating our property listings with the most highly trafficked real estate Web sites in use today is of great benefits to consumers and real estate professionals alike."
Through the ERA listings hosted on Zillow, consumers will be linked back to ERA.com where they can locate a sales associate to guide them through the home buying and selling experience.
ERA Agents- make sure you get your listing presentations updated to include this powerful new listing distribution channel!