I recently did a video and blog over on DaveWoodson.com on hiring an amabssador for your company. In my Northwest Indiana Local Marketing Agency it is often impeative to make sure that I teach Social Media to local businesses that their employees are the face of the company on any social site, but as I thought more about it. I thought this would translate over to Real Estate so easily.
We need to be Ambassadors to the world for Real Estate.
Everyday, I see more and more FSBO signs popping up all over town. Everyone thinks they can sell a home themselves and they are right they can, but to do it right they need the help of a professional. One who can…
1. Market their home effectively.
2. Negotiate with the Buyers and maybe the Bank if it is a short-sale.
3. Know how to price their home.
I am afraid that some agents don’t do a good enough job or selling their services to the “do it themselves” kind of people out there, or what is really all involved in the sale of their home. Moreover, with every new day some news guy talking head wants to bash the idea of buying home telling the world that is cheaper to rent than to buy now, or just how much trouble the industry really is.
When someone asks about our business. We need to make sure that we are up to date on the industry, know our facts and be able to back them and then be ready to answer any question anyone may have.
Don’t rip your boss (which is you, btw), don’t complain about getting approved for a loan and never trash a listing (one man’s trash is another man’s treasure)