Searcy Roebuck catalogs had a lot of uses way back a long time ago. To name a few:
1. Put under the baby to make him sit higher in the chair.
2. To cut out paperdolls and choose lots of new outfits for the dolls.
3. To select the kids a pair of shoes to begin school.
4. To read or use in other ways in the outhouse.
5. TO ORDER HOUSES!
Yes, houses could be ordered and they'd come in kits. We still have a Sears Roebuck house in Searcy Arkansas. It was built sometime in the 1920's and was ordered from the catalog for about $1200. The location is 607 West Arch and it looks like this.
Compare this to the advertised home found in an old Sears Catalog. This page was sent to me by an appraiser who is doing research because he is doing the appraisal to help determine value in today's market. What do you wanna bet it is not gonna sell for $1164!