Real Estate Marketing For Homeowners

By
Real Estate Agent with Joe Manausa Real Estate 8508880888

Getting Your Tallahassee Home Sold In Today's Real Estate Market

Many times a home owner, when trying to sell a home in Tallahassee, is given ideas by many family members, friends, business acquaintances, Realtors, Builders and others in their life about what they need to do to sell a home. In order to best "show" what is needed to be done, I have a few charts that will demonstrate better than words can say.

Anyone who has taken business courses, or specifically marketing courses, can tell you that there are four key aspects of bringing a product to the market (and if you want to sell a home in Tallahassee, you are bringing a product to the market!). They are:

  1. Pricing Mix (The Price the Tallahassee home owner sets)
  2. Promotional Mix (The Work that the Real Estate Company performs)
  3. Product Mix (The actual home and the condition that it is in)
  4. Distribution Mix (The location of the home)

It is critical to note that the homeowner has control over three of these four factors. The Price of the home is set by the homeowner, the real estate brokerage company is chosen by the homeowner, and the condition of the property is maintained by the homeowner. The location is set (unless we are dealing with mobile homes....).

The most critical aspect of selling a home in Tallahassee is Price. The real estate company will be working hard to make sure that the top agents in town and across the entire spectrum of the buyer pool know the home, know that it is priced to sell, and know that the seller is serious. This is where the thrust of the marketing is focused.

With the abundance of inventory available in the Tallahassee Real Estate Market, it is imperative that the homeowner maintain the home in its best condition. The real estate company can provide important feedback in order for the homeowner to make the changes necessary to position the property to sell. Homeowners must remember, buyers have many homes to choose from, so make sure the home is the most desirable.

So where and how do we find people who want to buy a home in Tallahassee? We track the source of our Buyers, collecting data from actual real estate sales in order to determine these statistics. The numbers have been changing a bit in Tallahassee due to the increase in use of the Internet. When I did a similar study in 1998, the Internet was the source of only 1% of our buyers. Today it is 12% and growing!

 

About The Author

 

As Broker and Co-Owner of Century 21 First Realty, a Tallahassee Real Estate Brokerage business, Joe Manausa utilizes his MBA and 17 years of Tallahassee Real Estate experience in order to help clients with large investment opportunities while also taking the lead in growing the Century 21 First Realty operation. Additionally, he heads an experienced team of fellow West Point and Annapolis Graduates who run Tallahassee Real Estate Holdings and other entrepreneurial ventures. He contributes to a daily Web Blog which focuses on the Tallahassee Real Estate Market, as well as other topics important to Tallahassee, Florida. For more information on Joe and Century 21 First Realty, please visit his company website at www.manausa.com


 

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Joe Manausa, MBA, CRB, CRS | Broker / Owner | Century 21 First Realty

2365 Centerville Road | Tallahassee, Florida 32308 | (850) 386-2001 | http://www.manausa.com

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Florida Leon County Tallahassee
Tags:
tallahassee real estate
tallahassee real estate market
buy a home in tallahassee
sell a home in tallahassee

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Anonymous
MOJO

As you know, home prices have almost doulbled from 2000 in Tallahassee. The most frenzy time was in 04 and 05, part of 06.  In your professional judgement, how many of these home sale activities do you suspect that's involved in Fraud. From overstating income on mortgage applications to outright sale frauds in Tallahassee.

Outright fraud would include sell a home to a friend for a huge price, then the friend just defaults on the loan. I can prove at least few deals like that by looking at sales transactions and subsequent foreclosre, usually within 6 to 9 months apart.

 

Oct 26, 2007 12:06 PM #1
Anonymous
MOJO

I am wondering how much so call home price appreciation is real?

Here's two examples for Leon County Appraisor office

1. 181 LOVE RIDGE CT  ---   Bought in 04/2007 for 226,600    Sold in 07/2007 for $288,300

2. 6007 LOVE RIDGE DR ---- Bought in 11/2005 for 250,000    sold in  04/2006 for $325,000

In example 1, Home price gone up 27% in 3 months and example 2, home price gone up 30% in 5 months.

Question:  Two different prices on an identical home, and only 3-4 month apart, which one is the real price?

 

 

Oct 26, 2007 01:26 PM #2
Rainmaker
1,162,833
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate
MOJO, I decided to get a mortgage license in the mid '90s as a way to learn more about the mortgage industry. The instructor at that time said that it was estimated that 2 in every 3 loans contained some form of mortgage fraud! That was in the 90's. I can't imagine it being much worse than that!
Oct 27, 2007 12:38 AM #3
Rainmaker
1,162,833
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate
MOJO, you really can't look at a few specific examples to determine appreciation, you have to take the market as a whole. How do you know what drove the purchases and the sales. The purchases might have been distressed, who knows...
Oct 27, 2007 12:40 AM #4
Rainmaker
1,006,310
D B
Quakertown, PA
e-PRO, Realtor - Bucks County PA - 610-952-3578
This is great information.  I really enjoyed reading your posting.  I will check back again to your blog to learn more. Thanks
Oct 27, 2007 02:21 AM #5
Rainmaker
1,162,833
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate
Thanks Donald.
Oct 27, 2007 02:53 AM #6
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Rainmaker
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