Many times a home owner, when trying to sell a home in Tallahassee, is given ideas by many family members, friends, business acquaintances, Realtors, Builders and others in their life about what they need to do to sell a home. In order to best "show" what is needed to be done, I have a few charts that will demonstrate better than words can say.
Anyone who has taken business courses, or specifically marketing courses, can tell you that there are four key aspects of bringing a product to the market (and if you want to sell a home in Tallahassee, you are bringing a product to the market!). They are:
- Pricing Mix (The Price the Tallahassee home owner sets)
- Promotional Mix (The Work that the Real Estate Company performs)
- Product Mix (The actual home and the condition that it is in)
- Distribution Mix (The location of the home)
It is critical to note that the homeowner has control over three of these four factors. The Price of the home is set by the homeowner, the real estate brokerage company is chosen by the homeowner, and the condition of the property is maintained by the homeowner. The location is set (unless we are dealing with mobile homes....).
The most critical aspect of selling a home in Tallahassee is Price. The real estate company will be working hard to make sure that the top agents in town and across the entire spectrum of the buyer pool know the home, know that it is priced to sell, and know that the seller is serious. This is where the thrust of the marketing is focused.
With the abundance of inventory available in the Tallahassee Real Estate Market, it is imperative that the homeowner maintain the home in its best condition. The real estate company can provide important feedback in order for the homeowner to make the changes necessary to position the property to sell. Homeowners must remember, buyers have many homes to choose from, so make sure the home is the most desirable.
So where and how do we find people who want to buy a home in Tallahassee? We track the source of our Buyers, collecting data from actual real estate sales in order to determine these statistics. The numbers have been changing a bit in Tallahassee due to the increase in use of the Internet. When I did a similar study in 1998, the Internet was the source of only 1% of our buyers. Today it is 12% and growing!
About The Author
As Broker and Co-Owner of Century 21 First Realty, a Tallahassee Real Estate Brokerage business, Joe Manausa utilizes his MBA and 17 years of Tallahassee Real Estate experience in order to help clients with large investment opportunities while also taking the lead in growing the Century 21 First Realty operation. Additionally, he heads an experienced team of fellow West Point and Annapolis Graduates who run Tallahassee Real Estate Holdings and other entrepreneurial ventures. He contributes to a daily Web Blog which focuses on the Tallahassee Real Estate Market, as well as other topics important to Tallahassee, Florida. For more information on Joe and Century 21 First Realty, please visit his company website at www.manausa.com
Subscribe to this Blog:
Joe Manausa, MBA, CRB, CRS | Broker / Owner | Century 21 First Realty
2365 Centerville Road | Tallahassee, Florida 32308 | (850) 386-2001 | http://www.manausa.com