Last Thursday night, I played tennis with a friend and after we went down to a local restaurant for dinner. While sitting at our table having a beer and waiting for our food, I couldn't help overhearing a man at the bar talking loudly about 'how horrible the Real Estate market is in San Diego. He then went on to say 'we haven't even bottomed out yet, 2008 will be much worse'. But the thing that got my attention the most was the last thing he said, 'I know because I'm a Real Estate Agent'.
Honestly, this dumbfounds me. With all the negative press we get from the national media, how can it possibly help if we in the industry add fuel to the fire by agreeing with them? Now is the time to have a positive spin on things and it's not that difficult to do. Good time to buy. Interest rates remain low. Only five percent of the entire market is in trouble. Many homes that are in foreclosure will pull themselves current. While the entire market may have been down 30%, Del Mar was only down 13%. Think about it! You can probably come up with ten good things about the state of the biz right off the top of your head. That's where all of our focus should be. Spin, spin, spin, we need to all become White House press secretaries right now. Seriously, if we aren't upbeat and positive about our market, who will be? If this seems to be too tall an order, it's probably time to look into a new profession. Your not just hurting the industry, your assuring yourself a horrible year.