In your own SEO, Internet marketing and social media marketing efforts, it’s common to want to avoid the trial and error process that leads to real progress. Much of the SEO and Internet marketing solutions offered online pander to this human tendency to want the reward without all the work. If you ever feel yourself falling into that trap, there’s a great lesson to be learned from Google…and its failures.
In case you haven’t heard, Google has recently launched Google+, their social networking site that is trying to succeed where previous efforts have failed.
Those previous efforts were known as Google Buzzand Google Wave. I remember watching the video for Google Wave and being so thoroughly bored 10 minutes into it that it didn’t surprise me when the concept didn’t catch on.
This is aspirin all over again. Aspirin is aspirin. What can you do to make your aspirin better? Well…we’ll make ours more potent. Yeah, we’ll cram more milligrams into each pill.
From there, some brilliant company decided to coat their aspirin to prevent “aspirin stomach upset.”
Once the marketing capabilities of aspirin had been exhausted, it was time to create an “alternative.” Then the marketing machine cranked up again highlighting howTylenol/acetaminophen is a better pain reliever than aspirin. And so forth and so on and the same cycle keeps repeating itself.
So what do pain relievers have to do with your Internet marketing and social media marketing, besides that fact technology has been known to spur headaches?
Just think of Facebook as the aspirin. Hell, Google probably doesn’t like this fact but Facebook has really become to social networks what Google is to search engines…and that’s a hard thing for even Google to compete with. Whether or not you need Google + depends on whether or not you need any of its key differentiating features. Namely, how is it different and/or better than Facebook?
Click here to read the full post and see those key differences on my blog page.
If you want to get your business ranked and found online, let's talk. Just email me, visit www.marqeteer.com or give me a call at 717-538-8940.