I recently wrote my summery of SEOMoz white board discussion on gaining back links via social media. While I tried to keep the post short, it still seemed a little overwhelming. I offered 5 steps to gaining back links from social sites such as Twitter, Facebook etc...
Just like you, I learn all the time too on what works and what doesn't. Let me give you a little heads up here... I FOUND WHAT WORKS.
While every detail of SEO can take time, if you implement one or two things fairly often you can be leaps ahead of your competition. I learned a few little tidbits myself and over the last week have implemented them several times.
What I have done is tracked down [don't let that term scare you] those places and businesses on Facebook that I have written about lately. Without trying to be "spammy", I "liked" their page and casually posted on their wall that I had written a post or article about them.
Here's what I mean - I wrote an article about Things to do in Wenatchee Washington. I then found one of those activities or places "Ohme Gardens", on Facebook and posted what I had done on their wall. They responded, "Amazing! Thank you Tammy!!" (if you click on Ohme Gardens you can view their wall)
Just by doing this I exposed this article to more people, SEARCH ENGINES and possible clients in the future (for Team Hess - Wenatchee Realtors). When posting an article make sure you TAG your business page or whatever you use (if you are not using your personal account for business) so they know where you have come from! You can also Toggle back and forth using your business page or your personal page at the top right corner. (Thanks Debbie G. for reminding me of that)
Why does this work? People LOVE to be talked about positively. WE Love it when someone writes an uplifting article singing our praises. Why wouldn't the business you're writing that review about be any different?
It literally only took me seconds to find a couple of the places and activities on Facebook - since everyone is on Facebook these days. So try it out. Be gracious, not overly spammy and I bet you will be surprised at the positive response you get.