Look Great on Video: 5 Tips to Get Ready for Your Close-up

Services for Real Estate Pros

     So, you want a video profile to engage your clients, show off your charming personality, and promote your personal service.  Or you’re more interested in vblogging on a regular basis, keeping it casual, informative and fun.  Either way, a little pre-planning can help you look great on video and connect with viewers.

      1.   Look Straight into the Lens.   This doesn’t mean a stiff stare, but if you look away from the camera, especially if you give quick glances to the side, it can give the impression you’re not as trustworthy or confident. Once you’re more comfortable on camera, you can look down occasionally as you talk, but it needs to be natural.

Girl with camera 


          2.  Choose Video Friendly Clothes.   In my former life as a TV anchor, I quickly learned that most patterns don’t work! 

Smiling ZebraThe black and white checked jacket that I thought looked so cute, turned me into a psychedelic, sparkling zebra on camera. Stripes and fine patterns, such as Houndstooth, can create a moiré effect (wavy distortion) or pixilation when the video is compressed for the internet.     

     Solid colors look great on video, but stay away from solid white.  White can throw off a camera’s exposure, making your face too dark, especially if you have a camera without manual controls.

       3.  Don’t be Afraid to Move.  Think about how you move your body when you talk with someone face to face.  You probably use hand gestures, move your shoulders, slightly tilt your head now and then.  You can do the same on camera and you’ll look more natural.  Sit up or stand up straight, and then relax your shoulders a bit.  Spend a little time practicing in the mirror.

       4.      Remove the Shine.  Even if you think your face isn’t shiny, the camera often disagrees.  For women and yes, you guys too, dust a little loose powder on your face before you go on, especially on your nose and chin.  Never let ‘em see you sweat!

       5.      Let there be Light!  If shooting outside, avoid taping at noon where the overhead sunlight (except in my cloudy Northwest) will cast harsh shadows under your eyes.  Morning and late afternoon light is the softest and most flattering. Without a professional light kit, inside shooting can be a challenge, but you can use natural light sources around you. Instead of just sitting at a desk, it might be better to sit near a window at a slight angle, with the natural light illuminating your face.   

And don’t try to be perfect.  It’s best to focus on your message and with some practice, not only will you look great on video, the viewers will feel like they know you and trust you to be the one to represent them.  Don’t be afraid to grow your business with video!




Posted by







                       You can also find me...       

            Facebook buttontwitter iconLinkedin button

High Definition Real Estate Video Tours

and Photography serving clients nationwide

Web Appeal is the New Curb Appeal


(855) 879-6284                                                                           

Comments (16)

Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Susan, Great tips! Red is also a bad colour to wear in video! It can bleed when caught on camera giving a person a red aura, not necessarily that flattering! Thanx for sharing!

Sep 19, 2011 12:27 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Susan - reblogging this - such great advice and so true!  Those patterns can go whacky - and lighting is a biggie! Way to go, a great and helpful Blog #2! Woo Hoo!

Sep 19, 2011 12:31 PM
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

As far as I am concerned you left out an important point . . . Plastic Surgery! ;-)

Sep 19, 2011 12:58 PM
Rebekah Radice
Imagine WOW! Digital Marketing Agency - Burbank, CA
Social Media Marketing, Coaching & Training

Great advice Susan!  I found you from a reblog by Debb and will be subscribing!

Sep 19, 2011 01:15 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hi Susan -

I found your blog via Debbs reblog.  I look forward to learning from you. 

Best regards from the Q

Sep 19, 2011 01:30 PM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Susan - thanks for sharing your wisdom and experience for those of us who haven't a clue (like myself)! I will definitely have powder on hand and put aways the hounds tooth jacket!

Sep 19, 2011 01:36 PM
Donna Malone
Waterfront, Luxury, Family, Affordable, Cottage, Deals - Bridgewater, NS
Homes and Property for Sale Nova Scotia

Susan, I found you through Debb's rebog. I guess I need to go get some loose powder. I'm subscribing.

Sep 19, 2011 02:48 PM
Steve Stenros
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula - San Diego, CA
CREIA MCI, ICC, ACI Home Inspector,San Diego

Hello Susan. Debb Janes told me about your post. I think the AR community can all use a few good video tips like these! Keep them coming!

Sep 19, 2011 05:31 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

hi Susan ~ these tips are so helpful!  One of these days I'll try working on a video for my website;  when I do, I'm going to remember your advice -- thanks!

Sep 19, 2011 06:13 PM
Susan Harding, HomeStar Video Tours
Portland, OR
Showcasing You and Your Listings, 855-579-6284

Hey Peg - Good point!  Yes, a red aura isn't exactly the welcoming look we want huh?  But it does depend on the camera - fortunately, red is fine with my HD cam but may not be for someone else's.

Debb - Thanks so much for the re-blog!!  And I'm so glad I subscribe to yours - love your posts.

Hi John - No plastic surgery needed for ya!  (But for those interested, do-it-yourself plastic surgery will be covered in a different blog...lol.)

Hey Richard - Thanks for subscribing!  Heard about you at the meet-up - all good things!

Rebekah - And thank you too for subscribing!  I've enjoyed your blogging/social media tips.

John - Thanks so much for taking the time to read my blog!  

Kristine - Merci beaucoup!  And staging services like yours do wonders for video too.

Donna - Thanks!  I've never been there, but heard your part of the world is beautiful!

Steve -Isn't Debb great...thanks for reading!

Maureen - Glad to hear it and again, staging and video always look great together.




Sep 19, 2011 06:17 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Susan--GREAT 2nd blog! I hit suggest...this is the kind of "new" info to some that is very good advice. Been there, done that in my former life!

I was hitting on blog posts (been so busy haven't had time to catch up) and went to Debb's and saw you right underneath, so I thought I'd get to you right after hers...and VOILA! there you were!


Sep 19, 2011 07:24 PM
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Hi Susan and welcome to ActiveRain!  Debb sent me over and I'm so glad she did!

Sep 20, 2011 05:29 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Great #2 . . . keep the camera rolling!!  You've given me some great ideas which I'll ask your help to implement!  You seem to know your stuff . . . (hope your not too spendy!  LOL)

Sep 20, 2011 06:03 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

You're gonna do great here.  Very nice post, and some really good information.  Looks like you found a hero in Debb :)

Sep 20, 2011 01:59 PM
Susan Harding, HomeStar Video Tours
Portland, OR
Showcasing You and Your Listings, 855-579-6284

Hi Gayle!  Thanks so much for the suggest hit - and would love to hear more about your former life!  

Hey Ann - Thanks for stopping by!  

Carla - Glad to hear it might have helped spark some ideas.  And I'm happy to help with any video projects, just let me know.

Mimi - So glad to hear from ya!  And yes, you have that right about Debb - she's an angel!  



Sep 20, 2011 06:06 PM