Is Your Listing Pretending to Be For Sale?

By
Real Estate Agent with Keller Williams Realty

Is Your Listing Pretending to be For Sale?

BLiz's post (Move Along, There's Nothing To See Here!) served as a catalyst for this post.  BLiz talked about poor photos and no photos at all on an MLS listing.

There are other ways that listing can be disguised as homes for sale.  Here are just a few examples:

  1. Grossly overpriced listings
  2. Lack of creativity in descriptions
  3. Not enough info about the home itself in the description
  4. No description at all
  5. Lack of home features (where specific fields are available)
  6. Contact info of agents that never answer or return calls
  7. Incorrect lockbox codes in agent notes
  8. Unreasonable showing instructions (i.e. available to show ONLY on Mon and Wed between 1pm and 3pm)

2720 KitchenClearly the best listings have

  • Great photos that invite the buyer into the house.
  • Descriptions that go far beyond "won't last long" and nothing or not much else
  • Showing instructions with short notice were possible and not limited to specific windows of time

NOTE TO SELLERS:  You should be just a little bit curious as to how your listing is presented in the MLS.  It's okay to check up on your listing agent to see how they are presenting your home for sale (if it really is for sale that is).

Do a Google search on your address and see where it is showing up and how it's being presented (sold) to the world.  Give credit where credit is due, but everyone recognizes a lousy job when they see it.  Buyer's agents will immediately know how committed the seller is based on the information contained in the MLS.  Above all, make sure you're not the culprit of "pretending that your home is for sale" by insisting that it's overpriced.

close

Re-Blogged 6 times:

Re-Blogged By Re-Blogged At
  1. Brian England 09/20/2011 04:41 AM
  2. Stanley Maeschen 09/21/2011 01:16 AM
  3. Mark Hall 09/21/2011 03:40 AM
  4. Cindy Jones 09/21/2011 06:04 AM
  5. Mary Yonkers 09/21/2011 09:21 AM
  6. Maya Thomas, Broker 01/02/2012 12:46 AM
Location:
Alabama Jefferson County
Tags:
home not for sale

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Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Amazed Dustin, but probably not surprised.

Sep 22, 2011 02:55 AM #133
Rainer
39,539
Kathy McGuriman
First time home buyers, downsizers,seniors,new construction - Lansdale, PA
CRS, SRES, ACRE, Realtor for Lansdale, PA area

This is so timely for me.  I am trying to get more information (basic information that should have been included in the MLS) for a buyer of mine.  Three days later, with no return phone call, we will just skip looking at this listing.

Only one pic, no room sizes, the description had nothing to do with the house and everything to do with an outdated financing option, it appears to be or is to be a foreclosure.  I could go on and on.  Buyers are busy, so are we.  I shouldn't have to huntdown an agent to get basic info

Sep 22, 2011 03:32 AM #134
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Kathy you absolutely should not have to hunt down an agent.  More than anything else, poor communication really gets my goat.

Sep 22, 2011 03:44 AM #135
Anonymous
Doreen Nystrom

How right you are!  I, as the sales manager and coach for our agents, educate them on how important it is to bring this into the listing 'performance' to educate the owners as to what is really going on......

Thank you for putting it into writing!

Sep 22, 2011 04:15 AM #136
Rainer
32,488
Sandy Vale
Punta Gorda, FL

LOVE IT, but how do get the message to seller?  It is also so embarrasing when a fellow agent makes these bad calls with photos , incorrect comments etc.  Often wonder if the sellers are aware of how their agent presenting the property.

Sep 22, 2011 07:17 AM #137
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Thank you Doreen. I hope they are listening.

Sandy the way to get the message to sellers is in the listing interview.  If you are fortunate enough to get an interview when the original listing expires, that would be a prime time for you to shine.  That's your opportunity to show them the difference between your marketing (MLS listing) and their previous agents or just the competition in general.

Sep 22, 2011 07:26 AM #138
Rainmaker
1,402,493
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

C'mon say it! What about homes that you simply cannot get a showing appointment for at any time on any day!

Sep 22, 2011 09:29 AM #139
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Vickie there is just no way that I could have said it better than you.

Sep 22, 2011 09:33 AM #140
Rainmaker
99,974
The Hollinden Team
EXP Realty - Louisville, KY
Serving the Greater Louisville area

There are a few days that I bang my head against the wall as I try to set up showings.  It shouldn't take several phone calls to line up a showing.

Sep 22, 2011 10:40 AM #141
Ambassador
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Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

You would think it wouldn't Steve.  But unfortunately we know it's true.

Sep 22, 2011 01:25 PM #142
Rainer
365,952
Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate

Charita

I wonder what percentage of homes (too many) fall under the pretending to be for sale category and how many are in that *best listings* category you mention.

Sep 23, 2011 02:05 AM #143
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Scott I know your comment is rhetorical, but I wish there was a way to find out.  I'm sure it's probably higher than we actually realize.

Sep 23, 2011 02:11 AM #144
Rainmaker
190,666
DEBORAH STONE
Balboa Real Estate San Diego, CA - San Diego, CA

 

Charita-

Good summary--- and great idea for the owner to check the info that is being advertised about their home. Unfortunately there are some agents who do not take the sale of their client's home seriously, and the end result is disastrous and a big financial loss to the owner. Thank you for sharing this info.

Sep 25, 2011 05:58 AM #145
Rainmaker
23,782
Maria Picardi Kenyon
Re/Max Tri County - Hamilton, NJ

Agents like the ones described in your article are the reason we get a bad rap sometimes.  Let's face it, the client is paying us a fair amount of money for the work we are supposed to provide.  If you're not going to do the work then get out of the business.

Sep 25, 2011 06:12 AM #146
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)
Deborah the days of just sticking info into the MLS are long gone. There has to be a continuous plan of action in place.
Sep 25, 2011 06:30 AM #147
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)
The fact is Maria that zero becomes a fair amount for a listing that is overpriced.
Sep 25, 2011 06:31 AM #148
Rainmaker
272,833
Carrie Sampron
Home Smart Realty Group - Highlands Ranch, CO
ABR SFR & Kathy Sampron (303) 931-3629 Highlands R

Charita: We had a listing that we stuck with for a year, yikes right?! This couple had the motivation, they actually broke up during the listing period and had to sell, but could never turn that motivation into actually action. During the year they rescheduled or denied more than 40% of the showings. We finally smartened up and now it is another agent's problem. We feel they were definitely pretending to be for sale. Carrie

Sep 28, 2011 09:53 AM #149
Ambassador
759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)
Carrie, motivation = action. Could they have been as motivated as youbthought?
Sep 28, 2011 03:29 PM #150
Rainmaker
176,257
Maya Thomas, Broker
Tampa, FL
Please see my client recommendations.

Charita,

This expresses part of my anger and frustration when I'm searching for a home with a buyer.  Especially homes listed by "Top Producers" who play the 'Numbers Game' and list as many homes as possible hoping to spend as little time as possible selling each home.

Maya

Jan 02, 2012 12:50 AM #151
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759,137
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Maya doesn't this just drive you up a wall.  It skews the data so badly it's no wonder we can even pull reports from the MLS that even close to being accurate.

Jan 02, 2012 01:17 AM #152
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