Let's be more realistic

Real Estate Agent with Illinois Flat Fee MLS

I feel like some of us , "Realtors", try too hard to get a listing, we are being a little selfish looking after our performance and the number of our listings, and we say things that sellers want to hear - e.g. we overprice the listing to impress the seller when in reality we know it will sit on the market OR when we make promises that we know we cannot achieve - e.g. we make the seller believe that we can sell their property in certain period of time when we know how difficult that is in the market we are in.

The end result -  we have a bunch of properties listed on the MLS that remain there forever....! The quantity of listings does not determine the success of a realtor....its the quality of work.  Wouldn't it be better if you had less listed and more under contract? We all win in this situation...we help show people that the market is not as bad as the media promotes.

Comments (9)

Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F
I turn down more listings and deals than I take right now.  Probably turn down 3 to take 1.  Why waste everybody's time on unrealistic deals?  All that happens when you take overpriced listings is you waste your own time and money and you make the seller frustrated.  Under-promise and over-deliver should be our motto.
Oct 26, 2007 10:01 AM
Sean Carroll
The Get Off Your A$$ Academy - Manhattan, NY
Real Estate Speaker and "Expert" Coach

Amen!! This is a great post. I am devoting my time and energy with qualifying, asking questions, and telling them what they need to hear about the market. Instead of taking 10 listings, and selling 1, with no buyer leads from them, I would rather take 2 of those at a great price, sell them, and pick up a few buyers along the way. It just makes more business sense.

I think listings on the "activity sheet" are a good source to stroke agents' egos sometimes, and I am just not impressed with quantity. My net income at the end of the year is not increased by the number of listings I have, but it is affected by the number I have SOLD

Oct 26, 2007 10:04 AM
Christopher Smith
TREGO REALTY - Cedar Rapids, IA
Good post.  I am just finishing my second year, and I know not to take just any listing, especially if you're going to have it priced so high that it will never sell.  Not worth my time or the seller's agony.
Oct 26, 2007 10:08 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I'm getting more particular about my listings these days.  Met with some nice folks last night to talk about their home. It has been listed and I learned that it had ZERO showings in 3 months.  Meanwhile I had a listing just down the street at the same time that sold in 2 months.  So I gave them the what you need to do to get ready and told them I wouldn't list it until the beginning of the year to give them time to get it ready.  They were so thankful and couldn't believe the previous agent hadn't not TOLD them anything about decluttering etc.


Oct 26, 2007 10:22 AM
TheVirtualRealty.com Flat Fee MLS Listings
Illinois Flat Fee MLS - Arlington Heights, IL


I agree 100% I do the very same thing.


It makes me angry when people ask me how many listings I have. Is that will determine If I'm a good Realtor?


At the end of the day you will get paid from the sold ones.


Clients like that always put a big smile on my face because I know I will achieve the goal.


I had a few of those too, and I understand your point because they seem not to be willing to sell their property and what is the point of having it on the market then... 

-Thank you all for your comments-

Oct 26, 2007 10:39 AM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hi Costa,

Welcome to Active Rain! The opportunities to learn and network are incredible here. Best of luck to ya!


Oct 26, 2007 11:29 AM
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876
Hi Costa,

I see this is your first post on Active Rain.  Congratulations!!  I just wanted to welcome you to a fantastic Real Estate Industry Network! 

Welcome aboard, I hope you'll continue to blog, and invite others.  Wishing you all the success the industry has to offer.


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Good Luck to you and your business!
Oct 26, 2007 02:23 PM
Brian Hoots
Real Living Speckman Realty, Inc. - Bourbonnais, IL
Costa, welcome to active rain, great post, if it is overpriced is it really worth listing in the first place.
Oct 26, 2007 05:20 PM
TheVirtualRealty.com Flat Fee MLS Listings
Illinois Flat Fee MLS - Arlington Heights, IL

Keith- thank you much.

Brad- thanks a lot for the links.

Brian- thank you and I agree with you... we just have to convince our clients.

 Thank you all for your nice words & wishes!

Oct 27, 2007 03:36 AM