Well Zillow actually got something right, finally, and in hindsight they've been getting it right all along. I'm not talking about their Make Me Move, wiki, listings for sale, or the fact that it all sums up to a move for market domination.
How can you not be blown away by what is staring you right in the face as we speak. The amount of publicity they've managed to receive is staggering. And they did it by embracing bloggers, keeping them informed, and rolling with the many punches they have received.