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5 Ways Agents Fail Their Clients - and How to Prevent It

By
Real Estate Agent with The Benya Group 618516

Real estate agents are a funny breed of "professionals". If you've ever dealt with an agent, you've no doubt seen/heard the slew of catch-phrases designed to get your business. I wish I had a dollar for every time I saw a business card with the phrase "I'm never to busy for your referrals!" or "Your agent for life!". Ugh. Who wants to be committed to a real estate agent for life? My wife doesn't even want that! The fact is that the real estate industry is feast or famine for agents. One deal can be worth $10,000 or more, but it takes months to get it done, and unless it closes, the agent doesn't get paid. This creates a ton of (cashflow) issues that agents do their absolute best to hide from the public, lest their clients realize they're one missed deal from the poorhouse. The nature of the business means some agents are looking for as many ways to make money as possible to help fill the gaps in their checkbook, and some are even willing to do it at their clients expense. Here's a few ways agents do it:

  1. "My agent said not to look at short sales because they never close" - Of course your agent said that, but it's not the whole truth. Short sales are harder to close, and they take more time than a traditional transaction, but they are also an excellent chance to make a big time deal. Short sales can be negotiated well below market value, but the agent (and buyer) may be waiting 4-6 months before the deal closes. If your agent is looking to collect their paycheck a little bit faster, you may have only heard part of the story.
  2. "My agent keeps skipping homes I really want to see" - Buyers are surprised when a home they really like is unavailable for showings. Sometimes the owner has temporarily frozen appointments, but it could be possible that your agent doesn't have the tools of the trade. Some electronic lockboxes require a special kind of key that agents have to pay for every year. If your agent can't afford the bill, they're unable to show their clients all of the homes on the market.
  3. "By the time we have an appointment made to view a home, it's already under contract" - There's 2 possible problems here. Either A: (Your agent is too busy) or B: (Your agent works part time). Undervalued properties don't stay on the market for long, so if you're agent is unable to get you out to see them quickly, find a new agent.
  4. "My agent is charging an administrative fee" - While charging administrative fees is not unheard of in this day and age, let's think about what your agent is saying. If you're buying a $300,000 home, your agent is making somewhere between $7,000-$9,000. Do you really think the agent needs to charge you an additional $500 on top? Admin fees are generally bogus because they're not tied to a specific service. Make the agent eat the fee, or find a new agent.
  5. "My agent doesn't want to show me foreclosures" - Here's a dirty little secret about the real estate industry: Some agents won't show certain homes because the commission split isn't high enough. It's unethical to do so, it's a failure to their clients interests, and it happens more than buyers realize. If there's a house you want to see and your agent is hesitant to show it, find out why. Some foreclosures have low buyer agent commissions, and if your agent is more concerned about their bottom line than yours, you may be missing out on houses just because your agent wants to pocket extra cash.

The problem that pervades this industry is that some agents forget that this is a serviced-based business. When agents put their own interests ahead of their clients, you may not even realize that you've been duped. (photo courtesy of hans.gerwitz via flickr cc)

Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

1.  While I have never told a buyer NOT to look at short sales, I have advised several to be aware that they could take much longer than desired.  Some don't, but we need to find that out upfront.    If I have a relo buyer that needs to be moved in 45 days to start his new job, we need to think twice about it.

2.  I would like to add to the list that some houses are skipped because the listing agent is impossible to work with.

Good points!

 

Sep 22, 2011 05:28 AM
Krista Lombardi
Prudential Calfornia Realty - San Diego, CA

I would never tell my clients "My agent said not to look at short sales because they never close".

How can you say that in our current market?  Thanks for your post.

Sep 22, 2011 05:31 AM
Andrew Herren
Craig Massee Real Estate - Milledgeville, GA

I have never seen an agent refuse to show a home because it had a low commission.

Sep 22, 2011 05:33 AM
Jonathan Benya
The Benya Group - Waldorf, MD
The Benya Group

Catherine-  Right on! 

Sep 22, 2011 05:33 AM
Jonathan Benya
The Benya Group - Waldorf, MD
The Benya Group

Andrew-  I've had agents come into my office and tell me bluntly they won't show a listing I have if the commission is 2.5%.  It happens.  I also know several agents that won't show certain new constructions because the commission is only 2%.

Sep 22, 2011 05:35 AM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

I'm glad that this was reblogged Jonathan.  While I'm not an agent, I must say that I have run into a lot who are struggling and therefore, doing things that may not, in the long run, be in their client's best interest nor their own.  I know of lots of short sales that have closed because the Realtors are very knowledgable and specialize in this.  Also, lots of homes are skipped over because they don't present well and could benefit from staging-that way the listing agent does not have to make excuses for it.

Sep 22, 2011 05:43 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Regarding #4 - this would seem to be an agent who is asking for money up front in case the buyers never buy.  I don't have a problem with that as long as the agent explains it that way - and reimburses it when they close on something. 

Sep 22, 2011 05:47 AM
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Jonathan, hard to believe that today's mor educated and more savvy buyers would accept the above conditions... Wow

Sep 22, 2011 05:50 AM
Jonathan Benya
The Benya Group - Waldorf, MD
The Benya Group

Margaret-  I have a big problem with retainer fees, but that's not what I was talking about.  Many companies are tacking on an "admin fee" to the HUD-1, in addition to the commission they are getting.  It's a junk fee, there's legal prescedence that it's a junk fee, and it's embarassing to charge it.

Sep 22, 2011 05:57 AM
Rebecca Melancon
RAM Arts Photography - Lake Charles, LA

I never steer a client from any kind of sale, even short sales.  I do however make sure that they understand that it will take longer to close so that they do not go into the contract with their eyes closed. 

We don't charge an admin fee, but sometimes I wish we did and return it at closing.  Only because I have a filing cabinet FULL of buyers that just wanted to look.  We don't use buyer's agreements where I am.

I have heard that agents avoid houses based on the commission and this is SO unacceptable.  If your client wants to look at a home you owe your client that!

As far as the electronic key... I hate it.  I have had one for 1 1/2 years now and it keeps breaking.  I got tired of trying to get it fixed.  Now I just call another agent and share theirs IF i need to use one.  More times than not I don't need it.

Thank you for the post!! :)

Sep 22, 2011 07:12 AM