How do I get my real estate website to generate more leads?

Services for Real Estate Pros with DIG Marketing

When working with any website it's very important to understand your target demographic. What are buyers looking for? Well, I can tell you right now it's not real estate agents. I mean no offense but real estate agents are a dime a dozen! How do you make yourself stand out on a website when your target demographic doesn't really care if your on the site or not? The answer is much simpler than you might think. Give the buyers what they want and they want information. The average visitor to your website will decide in 4 seconds or less if the site is worth staying on. So if your website is an agent site with listings you and bet that you won't get many leads. If your site is more of a community based site that allows buyers to search for homes very easily ten you've won half the battle. It's okay to have your agent info on the site. It's just not supposed to be the focus.

The next thing to remember is that you have to increase the chances that a website visitor will leave you legitimate contact information. The surest way to get "Mickey Mouse" or "John Doe" type info is to ask them to register before the prospect sees anything. The ideal way to have your real estate website set up is allow your visitors to search for properties first. After you have captured their interest on a particular property it's much easier to get a prospect to leave you good quality contact information.

Ok, so now we understand what a site should be focusing on as well as how to increase the quality of leads. But what about increasing the number of actual leads? Of course you will need to drive traffic to the website to increase how many leads you receive but all of that is for naught if the site homepage isn't set up right to capture that traffic. It's extremely important to add as many links to the homepage as possible that will take your buyer to the information they are trying to find. This means actually create various searches and placing links to those searches on your homepage. If someone coming to your site might be looking for foreclosures then there should be a foreclosures link easily seen on your homepage. IF your buyers prefer to search by price then put price ranges on your homepage. The point to to make sure that regardless of where one of your website visitors click, they will taken to the IDX where they will be asked to register. The more links we add to the homepage the more our chances of capturing lead information increases. So basically, add a lot of search options for your buyers and keep it neat. Keep in mind, you only have 4 seconds to get their attention! If you can't get their attention you can sure bet a competitor will.

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 Dominic Giusti, CEO DIG Marketing| T: 760-703-4197 | Email: | Website: |San Diego

Comments (2)

David Pylyp
RE/MAX Realty Specialists Inc., - Toronto, ON
You generate more leads by clearly posting your contact details instead of making people look for five minutes. David Pylyp Living in Toronto
Sep 24, 2011 05:25 AM
Dominic Giusti
DIG Marketing - San Diego, CA

Actually David when the buyer or seller initially gets to the website they could care less about your contact details. I know it sounds crazy, but they are more interested ingetting information on your site. Not your contact information. Realtors are a dime a dozen and if you want to stand out from everyone else then provide them with the information they are looking for and you'll find you will generate more leads. Of course your contact information should be clear but that isn't what is going to capture more leads from your website.

Sep 24, 2011 06:11 AM