How do I get people to find my website from China? I get asked this question all of the time so now I will attempt to answer.
The internet in China plays by a diffrent set of rules then we are familiar with here in the US. For one, Google is not the search engine of choice. Theirs is Baidu.
- The Great Firewall of China - This is a term referring to the websites in the west that are essentialy blocked in China. Facebook, Twitter, Youtube, and even parts of Google are sites we rely on here that are not accessible for the Chinese internet user. Don't feel bad though, becasue they have their own versions and they are thriving.
- Chinese Language Keywords - Yes, it is true! The whole world does not use English. People in China actually type in Chinese characters into the search bar. If your site isn't in Chinese then don't count on it showing up in a Chinese online search.
In this case we are talking about how to be found on Chinese search engines, so I willl leave the Chinese Social Media topic for another time.
In the graphic below I isolated the visitors to only those who found Caimeiju through a search engine. As you can see, the flag on the left indicates the country the visitor is from. On the right show the referring search engine and the Chinese Keywords the visitor entered taht landed them on the site.
Here is the interesting part: You see Google and Baidu as referring search engines, but look closely. The only visitors coming from Google.com were directed from the US; basically a Chinese person doing an online search from the USA. Now, if you even closer, you will see visitors from China referred from Google as well, but those are actually from google.com.hk , Hong Kong's Google.
We realize that real estate professionals are eager to give their listings international exposure. We also realize that many of you don't have the internal resources to create your own full blown Chinese websites with thousands of pages to creep up the rankings of seach engines in China. This is why we are here.
Caimeiju is a marketing service that helps luxury real estate professionls market their properties online to China. If you have a special listing that you would like to be found by the fasted growing luxury class in the world, please contact us!
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