FAO Schwarz Moving into Real Estate?

By
Managing Real Estate Broker with San Diego Previews Real Estate CA BRE# 01101958

 

 

We shake our heads in wonder with the news that legendary toy store FAO Schwarz has moved into the custom homebuilding business. With prices starting at $10,000, we scratched our heads and wondered what responses might come from the likes of Toll Brothers, Hovnanian and Centex. What fun might this ultimate toy store have up its sleeve?

 A little more research reveals that FAO has cleverly moved into the "mini-me" end of the homebuilding business and may have trumped Neiman Marcus for the coolest gift of the season. As an exclusive service to their customers, FAO Schwarz will now build an "exquisitely detailed scale model of your own home, beach house, or ski chalet." The process and results appear to be pretty amazing.

 During the first step of the homebuilding process, the toy emporium sends its design team to your home to record and measure the details of the home to be duplicated. Once back in the design studio, skilled artisans will recreate each part of your home in 1:12 scale. If the client wishes, they will even replicate the wallpaper, paint colors, lighting and upholstery finishes. If the original wallpaper or fabric swatches are available, those will be used. If not, the material will be recreated.

 Appointments will start in January, 2007. For additional information about these miniaturized homes, call one of FAO Schwarz' Personal Shoppers at 212-644-9400, x4173.

I am wondering what business or challenges this might create for Craig Schiller and other Home Stagers of note? This rests somewhere between McMini's and Barbie Manses. On the other hand, building of this sort might make San Diego real estate more affordable....

 

http://www.sandiegopreviews.com

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Location:
California San Diego County San Diego
Groups:
Everything California
Tags:
san diego real estate
toll brothers
hovnanian
fao schwarz
centex
custom homebuilding
ski chalet

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
513,552
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC

so do you think this is considered a mobile home?  manufactured housing?  =)  in this world of crazy over-indulgence we live in, it is a perfect idea...

and you know, our local Habitat affiliate budget to build a house is $60,000...only takes a couple of folks with William's idea to put a real family in a real house!

Dec 07, 2006 11:50 PM #11
Rainer
14,883
Ben Wiseley
Kirkland, WA
Dude - I so want a Giant FAO Shwartz Bear in the yard of my custom train set, musical stairs, remote control car filled home of positively no-solitude.  Of course this would mean I'd have to build a house 12 times the normal size - which I'm pretty sure is against local zoning laws.  Welcome to the age of FAO-Fab
Dec 08, 2006 12:11 AM #12
Rainmaker
206,264
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate

What I want to know, is does it  convey with the house when it sells.  Yes, Mr. Buyer, we have a manual for the Viking Stove, and right over here you can see our scale replica Viking with it's own manual. 

Santa Baby....

Dec 08, 2006 01:10 AM #13
Rainmaker
401,421
Suzanne Marriott
Keller Williams Arizona Realty - Anthem, AZ
Associate Broker, CLHMS, e-PRO
Just goes to show that it's a real challenge to find gifts for those who have everything.... A real gift would be to help those in need,
Dec 08, 2006 01:54 AM #14
Ambassador
3,912,324
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude
Ah, what money can buy. You can't fault them for being creative and trying to appeal to those who have the funds to waste or who have the be the first on millionaire's row to have one. Perhaps it can at least be turned into a dog house so it will serve some useful purpose. I think the Habitat contribution makes much more sense. Guess it's no more ridiculous than the Needless Markup Holiday Catalog with gifts costing hundreds of thousands or the jewel-encrusted bra (worth over a million) Victoria's Secret featured a few years ago (nope, I'm not posting that here - inappropriate, don't you think?). You gotta love this country.
Dec 08, 2006 01:55 AM #15
Rainer
173,250
Mark Flanders
Consulting - Silverdale, WA

No kidding, as the saying goes: "Only in America"

No wonder other countries think the streets here are paved with precious metals.

Roberta, is this what you want for Christmas?

Dec 08, 2006 02:54 AM #16
Rainmaker
246,926
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Roberta, Cute post and what a novel idea. Saw a niche and they went for it. I'm sure that those that have will jump right in and buy. What a great idea!

Congrats on the dashboard and star! You are a star!! 

Dec 08, 2006 03:42 AM #17
Rainmaker
246,926
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699

Roberta, Cute post and what a novel idea. Saw a niche and they went for it. I'm sure that those that have will jump right in and buy. What a great idea!

Congrats on the dashboard and star! You are a star!! 

Dec 08, 2006 03:42 AM #18
Rainer
111,655
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO

Roberta at first I thought, someone spiked my drink or turned my furnace into a freebase machine. On further reflection (!)  I like it, this is exactly what we all keep trying to do, come up with things no one else has done.

Now I also agree with Toby's idea; but I want to add a little tweak; The first $1000 of every purchase could go to Habitat or a local home project (subject to decision of purchaser? I remember in Montgomery County working on a project called Christmas in April as a KIWANIAN. Rich people might feel less guilty if some of the money is being donated and more likely to buy?) Ok, FAO is NOT hiring me so my ideas stop here lol

Dec 08, 2006 05:32 AM #19
Rainer
508,780
Jacqulyn Richey
Prominent Realty Group - Las Vegas, NV
Las Vegas Real Estate
We have a FAO Schwarz in the Forum shops.  When Ken was here for PubCon, we met at the Forum for lunch and walked around. The FAO is 3 stories tall.   Ken and I were looking at all of the cool toys.... ;)-Charles
Dec 08, 2006 12:11 PM #20
Ambassador
914,620
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Sounds like the ultimate excess...

The question will be; Will FAO be causing a mini bubble?

kk

Dec 08, 2006 03:42 PM #21
Ambassador
914,620
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Sounds like the ultimate excess...

The question will be; Will FAO be causing a mini bubble?

kk

Dec 08, 2006 03:42 PM #22
Rainer
56,841
Craig Bartels
The Indy Realty Shop - Indianapolis, IN

craziness, what a waste of $$$!

 

 

Dec 08, 2006 11:03 PM #23
Ambassador
1,962,728
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Every house a doll house?
Dec 09, 2006 01:07 AM #24
Rainmaker
401,421
Suzanne Marriott
Keller Williams Arizona Realty - Anthem, AZ
Associate Broker, CLHMS, e-PRO
And of course there will be the lines of accessories to follow - after all - what happens when the big house goes through a renovation!
Dec 09, 2006 01:39 AM #25
Rainmaker
246,926
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Roberta, You also made a star position on "Everything CA". Glad to hear your market has picked up. Now, for buying one of "little houses" on your blog!
Dec 10, 2006 04:01 AM #26
Ambassador
2,943,310
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Who would use this "real estate"? I think there will be a market:

The couple who built their dream house but couldn't afford to keep the big one.

In a divorce, one gets the big house, the other gets the small house?

Luxury home builders could use this as a model and could travel with it.

Out of town, out of country buyers could actually see the home they are purchasing. $10,000 is probably cheaper than a full page ad in most papers.

In case you miss one of your other homes, you could have mini models in each of the mansions that you own.

Show off feature for the in laws,:  Mom and Dad can show the kid/s house, not just rave about it. 'Look what I helped my son/daughter buy.'

Dec 10, 2006 05:57 AM #27
Rainer
10,983
Michael Jordan
Tarbell, REALTORS - Murrieta, CA

Margaret, didn't you mean "In a divorce, the woman gets the big house, and the man gets the the other"?

 

Dec 20, 2006 04:39 PM #28
Ambassador
2,943,310
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

With  the right attorney; She gets both!!

www.homerome.com

Balimore,Md

Dec 21, 2006 02:03 AM #29
Rainmaker
192,153
Janice Sutton
1st Stage Property Transformations - Murrieta, CA
Home Stager - Temecula Murrieta
What I want to know is what the maximum height requirement is for these FAO Schawrz homes?  "Mini-Me" may fit in but where does Austin Powers stay???  ;)
Jan 06, 2007 03:04 PM #30
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
197,711

Roberta Murphy

Carlsbad Real Estate and Homes
Ask me a question
*
*
*
*
Spam prevention

Additional Information