Because I am privileged to be both a licensed Realtor and certified Home Staging professional in Pittsburgh, photography not only sells my listings - it sells my services. Here are a few tips to create a selling tool that won't break your budget.
- Plan your project by finished size. I like 11x17 landscape for the overall impact of the before and after shots for staging. Itoya art profolios and Florence Art porfolios are a bargain for this type, with most under $ 30.00 Benefit: change out the photo pages as you wish allowing custom presentations, tuck in your biography, copies of certifications, etc. A lesser expensive permanently bound version can be created online or in any number of stores with a digital photo department. Benefit: design a custom cover in your own color branding, for under $ 30.00 perfect to keep several with you should you wish to leave with a potential client for a day or so.
- Limit the number of page views. The idea is to make an impact, but after about two dozen pages, interest will drop. Twenty four photos are my limit.
- Include your bio, mission statement, copies of certifications / awards/ press releases
- Use the same format throughout such as side by side photos on a black background
- If your presenation will have different sections, divide with a full page photo or collage type to define the change
- Include brochures, rate cards, business cards in the binder if possible
To your continued success!
Bonnie Wisniewski
Pittsburgh Home Staging Experts
http://PittsburghHomeStagingExperts.com
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