3 Things To Know about Google's New Search

Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

3 Things To Know about Google's New Search

This morning I decided to Google some search terms to see what would come up?  I try to do this as often as posssible with different keywords or phrases to see what shows up on the results page.  Now maybe this was there all along, but it's the first time I noticed it or maybe it's just the first time I was paying attention!  lol~

Google has added a new preview feature to their "Search Engine Results Pages" (SERPS) so here's some suggestions to keep your sites and posts at the top of those pages. (because nobody clicks on page 2)  It's one thing to get to the top of the search engines, it's another to get visitors to click on the links to your sites and posts when they do find them.

One: Your Title's and content are more important than ever!! 

Google is all about "results" and NOBODY wants to provide better, faster, exact results on a search term or phrase than these guys.  Always think of the audience you are trying to reach and what keywords, terms, or phrases they might be typing in the search engines.  Those title's being searched will greatly increase the odds of you showing up in the SERPS.

Two: To Click or Not To Click will now be the question?

With the addition of Google's new "preview" option, now folks may or may not click open your site or article even if it is at the top of page one in the search engine results page.  They can simply hover their mouse over the "preview arrow" and see your site or post displayed to the right of their screen. 

Note: See the new Google Search Preview Tool that displays on one of my wordpress training blogs below:

So how important is it NOW that the content of your blog, website, or post be rich in quality and cosmetically appealing?  In my opinion, this now becomes another key ingredient and important component to getting positive results (or not) of your "click-thru ratios" since a simple "hover display" may NOT get you "clicked" or help your SEO. 

(Google's Display Image)

Three:  Which Click Counts Most? The text Link or the Image?

Both the search engine results text link and the new preview page are live links, you'll notice they both have the same URL structure but I'm sure Google can determine and measure what the majority of searchers are clicking on, the links in the text, or the images that are being displayed? I'm guessing it may eventually be the previewed images.

Make sure you're including quality images, graphics and photos, good relative and useful content, awesome titles, and other pieces of useful and valuable data and information that will lean your target audience to clicking on your websites, profiles, and blogs.  Your online business is going to have to kick it up a notch to stay in the game and at the top. 

Go ahead and give it a try yourself.  Search any keywords, terms, or phrases where you want to show up on page one.  See what your page or site display/preview looks like in the new Google Search results page?  Sometimes running experiments like this in the search engines can be a very beneficial learning experience. 

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"Learn More. Get More. Do More. Be More."


Re-Blogged 10 times:

Re-Blogged By Re-Blogged At
  1. Debbie Gartner 09/23/2011 12:21 PM
  2. Robert Hammerstein 09/23/2011 01:25 PM
  3. Fred Griffin 09/23/2011 01:58 PM
  4. Jeff Dowler, CRS 09/23/2011 02:14 PM
  5. Linda Graves Arnold 09/23/2011 02:18 PM
  6. Jeanean Gendron 09/23/2011 11:04 PM
  7. Linda Jamail Marshall 09/24/2011 04:57 AM
  8. Mary Macy 09/25/2011 04:47 PM
  9. Michael Collins 09/26/2011 05:04 AM
  10. Cheryl Ritchie 11/08/2011 10:22 PM
ActiveRain Community
Blogging & SEO
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Deborah Grimaldi
Albert Realtors - Cranston, RI
(401) 837-9633

Thanks for keeping us informed, I love it, and really like the Header, It is a journey, and you should ENJOY!!!

Sep 24, 2011 10:08 AM #81
Rodney Mason
On Q Financial - Atlanta, GA
FHA 203(k) & HomeStyle Renovation-AL,FL,GA,TN

The technology is always changing.  Thanks for the tips.

Sep 24, 2011 01:20 PM #82
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Another Bookmarked post!  Great information

Sep 24, 2011 03:18 PM #83
Susan Goulding
Crown Key Realty, Tracy & Mountain House Real Estate - Tracy, CA
Northern CA - Tracy & Mountain House Real Estate

Thanks Brad, oh man my head hurts..... always more, more, more

Sep 24, 2011 04:41 PM #84
Melissa Ostrom & Melville Capps Newton MA - The Mel and Mel Team
(617) 388-3151 | Century 21 Commonwealth - Newton, MA
Brad, thanks for the insight. Just one more thing to consider when writing a post.



Sep 25, 2011 12:37 AM #85
Randy Ostrander
Lake and Lodge Realty LLC - Big Rapids, MI
Real Estate Broker, Serving Big Rapids and West Central MI

Good morning Brad. Thanks for the heads up. Seems like every time I get it down it changes. Keeps us on our toes and ahead of those who don't evolve I guess.

Sep 25, 2011 02:02 AM #86
James Loftis
Real Estate 911 Inc - West Palm Beach, FL
Real Estate 911 Inc

Good information , was not aware of these new features of Google.

Sep 25, 2011 03:34 AM #87
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thank you so much for this post.  I've been wondering about the new changes.  I appreciate your knowledge & expertise!

Sep 25, 2011 08:25 AM #88
Jeremy Blanton
Myrtle Beach Homes Blog - Myrtle Beach, SC
Myrtle Beach REALTOR®- myrtlebeachhomesblog.com

Good Stuff Brad.  I wrote about this same thing back in November when Google first launched the Instant previews.  One thing that is super important to consider is if you are running a bunch of flash on your site.  Google couldn't recognize it and it would make this giant gray box with a puzzle piece in it.  Not too appealing if you are trying to get a consumer to click through to your site.

Sep 25, 2011 02:28 PM #89
Michael Collins
*ROCK REALTY|Broker|Realtor|Real Estate|WI Short Sale Agent* - Janesville, WI
CDPE, SFR , Wisconsin Short Sale Specialist Realto

I have noticed that recently Brad. I'm glad that my photo is front and center on multiple web sites. That way there is recognition as you 'preview' each site on page one.

Once they see my photo on 2-3 of the Google first page, they are bound to click, right?! :) (or not lol)

Sep 26, 2011 05:04 AM #90
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Thanks for the information.  Now I am feeling more behind the curve than ever, but always working my way up.

Sep 26, 2011 08:44 AM #91
Jacki Shodja
Home Staging in Orange County and LA - Ladera Ranch, CA

Really great info. This SEO stuff changes everyday, it seems, and this post definitely helps me understand the recent Google changes better. Thank you so much!!


Sep 26, 2011 03:12 PM #92
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Happy birthday to your mom, she looks like she is really enjoying life. I am just in awe of the warp speed that information and changes are occurring on the Internet. Enjoyed and I am glad that your post was featured.

Sep 27, 2011 01:23 AM #93
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Brad you aew always providing us with great tips. Thanks for sharing your google knowledge.

Sep 27, 2011 03:57 AM #94
Jim Valentine
RE/MAX Realty Affiliates - Gardnerville, NV

Brad ... Excellent Advice ... very interesting blog.  I'm gonna have to reread this a time or two but great stuff!

Sep 28, 2011 05:16 PM #95
Steve Stenros
Poway,La Jolla,Del Mar,Mira Mesa,Carlsbad,Escondido,Temecula - San Diego, CA
CREIA MCI, ICC, ACI Home Inspector,San Diego

Thanks Brad! I hadn't even noticed the preview bar yet. I'll have to play around with some search terms!

Sep 28, 2011 07:01 PM #96
Lisa Dunham
Alexandria, VA
Associate Broker, Alexandria Virginia Real Estate

Thanks for the information Brad!  I appreciate the opportunity to learn as much as I can about SEO.

Sep 29, 2011 02:30 PM #97
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dear Brad -

I think the #11 is signing up for Zillow classes and not getting there consistently!
Do you think people who don't show up consistently will have to sit in the back of the room?

Have a happy day --

PS  I loved the list! L. 

Nov 27, 2011 05:25 PM #98
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Lynn - There's always a seat saved and available for you in the front of the class!  :-) 

BTW - I think your comment was meant or intended for a different post... 
#11?  Maybe it was for the post about "10 Ways To Lose Online Business!"

Nov 28, 2011 04:11 AM #99
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Thanks for giving me a better understanding.

Dec 28, 2011 08:01 PM #100
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