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How to Improve the Capture Rate of your Real Estate Website

By Dominic Giusti

Services for Real Estate Pros with DIG Marketing

September 23, 2011 11:29 AM

First lets explain what capture rate is. Capture rate is the number of visitors to your website divided by the number of people that actually register on your site. The average real estate website has a capture rate of approx. 1 in 90. That is 1 lead for every 90 people coming to the site.

To improve the capture rate of your real estate website you have to understand what your buyers and sellers are looking for. No offense, but it's not real estate agents. They want information. Instead of your website being a Realtor site with listings, it should be a community based website with lots of information.The average visitor to you website will decide in 4 seconds or less if they are staying on your site or moving on to a competitors. It's critical you catch your site visitors attention immediately. Buyers and sellers want to search. They want the information as quick as possible and they don't want to spend a lot of time looking for it. Below is a link to a website created by DIG Marketing that looks great and is extremely functional as well. All of the searches are on the homepage that a buyer or seller would be looking for.

http://www.georgiaresidentialhomes.com

The most important thing that this site does is it won't ask for the prospects information until after they want to see the details for a particular property. Now you have their interest and they are more likely to give you a good name and number.

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Dominic Giusti, CEO DIG Marketing| T: 760-703-4197 | Email: dgiusti@digmarketing.com | Website: http://www.DIGMarketing.com |San Diego

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Gayle Beyer

Welcome Center Realty 772-336-8583, FLA777 - Port St Lucie, FL

Port St Lucie FL Real Estate Broker

Sometimes less is more... The idea is to get them to call

Sep 23, 2011 11:38 AM

Linda Urbick

RealtyOne Group - San Ramon, CA

Selling San Ramon Valley - 925-786-5132

You are right - when they come to the site they are either looking for some type of information about the market, searching for a home. They are not there to hear about all of our great accomplishments.

Sep 23, 2011 12:05 PM

Fred Griffin Florida Real Estate

Fred Griffin Real Estate - Tallahassee, FL

Licensed Florida Real Estate Broker

"No offense, but it's not real estate agents"

How many Real Estate Websites are about "I", "My", and "Me", and "how great I am".

And a 4-second bounce rate. Yikes!

Sep 23, 2011 12:14 PM

govinda khatiwada

Bonita, LA

you are absolutely right , people are looking for the great information which really works.

Sep 23, 2011 12:21 PM

Ron T. Weems Jr.

Weems Property Group | KW North Sound - Bothell, WA

Managing the details one home at a time.

I agree but what a consumer is looking for is a variety of information. It is to much I think to put all on one page. I have been trying to figure out how to put links for everything and it still look clean.

Sep 23, 2011 12:38 PM

Terry Godfrey

DIG MARKETING - Ramona, CA

Buyers know what they want and it is a fact that if they dont find it on your Website within 4 secs normally they are gone to another

Sep 23, 2011 12:55 PM

Dominic Giusti

DIG Marketing - San Diego, CA

Absolutely, I agree Ron. You can't possibly be everything for everyone. I start by having my clients just focus on a few areas that they work in. It's easier to drive traffic from a few areas then it is from everywhere. This give us a more focused plan. Then we put price ranges for just those 5 cities on the site. The buyer and seller can still search other cities, but since 90% of our traffic will be driven from those particular areas it's easier to give them what they want. This allows us to add a myriad of search options but still keep the page clean. At the bottom of the site there is plenty of room to add text for seo or anythign else you wanted to add. The capture rate on the site is extremely important because your time window is so short to get them to stay.

Here is an example of what I'm talking about. http://www.georgiaresidentialhomes.com

If you have any questions Ron, I'd be happy to give you any advice I can offer.

760-703-4197

Sep 23, 2011 01:00 PM

Jon Solomon

Owners' Ace - Tampa, FL

Owners' Ace | The Homebuilder Guru

Great post and sample site. Thx.

Sep 23, 2011 01:24 PM

That's what we're here for!

Sep 24, 2011 09:02 AM

Comments(9)

Dominic Giusti

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