Yellow Letter Marketing

Real Estate Agent with Datamar, Inc. / Homestead Data

Yellow Letters are a tried and true marketing vehicle to reach motivated sellers. The yellow letter is a handwritten, usually brief message on old school yellow ruled paper and it's magic lies in it's personal touch, look and feel. To visualize the yellow letter, you can download pdf samples at

With today's savvy consumer, chances are any mail that looks commercial with end up being chucked in the ash heeps of the waste paper basket. Anything that strikes of personal correspondence will smash through the clutter and will get opened. It's as if getting a wedding invitation or a birthday card from Uncle Harry. 

Comments (4)

Adrian Willanger
206 909-7536 - Seattle, WA
Profit from my two decades of experience

Brandon-you got it, the real trick is to get your message read. Good job.



Sep 23, 2011 02:35 PM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
RealtorĀ®, Springfield Mo Real Estate

I still use yellow note pads to send as notes on some of my mailings.  Always handwritten.

Sep 23, 2011 02:45 PM
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

I liked your samples! Thank you for sharing them with us!

Sep 23, 2011 02:59 PM
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Although I know I will still personally ignore them because I'm aware of this strategy, I believe that for most people this type of marketing works.

Sep 23, 2011 03:24 PM